Twitter verified MSF_USA – Doctors without Borders account. However they immediately used it to ‘broadcast’ spam messages. Good cause aside, spam is spam!
Posted by Laurel Papworth at 11:16 am Tagged with: doctors without borders, glebe2037, medecins sans frontieres, MSF_USA, Not For Profit, Online Communities, social networks, spam, Twitter
Jun 232010
Have you considered hiring a social media expert rather than doing it yourself? Looking to justify outsourcing social media? Here’s six pointers.
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Posted by Laurel Papworth at 5:06 pm Tagged with: get sticky, mediahunter, seo, social media, social media expert, social networks
Public relations agencies will shift from managing clients to managing communities. The community will rely on them to bring them deals, and trial products, and fun campaigns. The PR people will embrace and love their new “client” and do great deals for them with Companies. PR people will enjoy this very much. And they’ll be happier and smilier for it. Heh.
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Posted by Laurel Papworth at 2:44 pm Tagged with: company, management, Online Communities, PR, public relations, publics, social media, Social Media Australia, social networks
GAMIFICATION of the Enterprise: Rewarding badges and points systems on your intranet – social scorecards – could be the turning point for turning your enterprise 2.0 systems from a thing of work to a thing of play. Foursquare becomes Social Work and all the better for it. And don’t be surprised if Facebook comes up with some kind of Facebook Credits/Work Game scorecard integration. If you are new to these concepts you might like Verified Accounts and Leadership Badges or, more likely, The Role of Leaderboards in Online Communities. Yesterday I attended the Sharepoint geekfest at The Hilton Sydney. I plonked Continue Reading…
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Posted by Laurel Papworth at 12:07 pm Tagged with: badges, Corporate, enterprise 2.0, enterprise media, foursquare, game, gamification, online communinities, Online Communities, points, social media, Social Media Australia, social networks
This is a series of posts (one a day so another one tomorrow!) on mistakes companies make when using Twitter for business. Entering online communities is easy (mostly) but working effectively is hard. This series shows the mistake and (hopefully) the fix. This particular post is on Velocity and Timelines in Social Media. Optus, one of Australia’s main telecommunications carriers, have made a classic social media error: Social Media Timelines Opening a Twitter account to promote something on the day of the event is not giving enough time for building engagement before entering campaign mode. A common error by the Continue Reading…
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Posted by Laurel Papworth at 1:35 pm Tagged with: laurel papworth, mistakes, Online Communities, optus, optus_cebit, social media, Social Media Australia, social networks, timelines, timing, Twitter, user generated content
Facebook keeps changing around what is private and what is public in the default settings. But the crowd is smarter than the individual company so ReclaimPrivacy have tools for you. Also a diagram on private to public social networks. What will take Facebook’s place as the most secure, most protected, most private of sharing spaces online? Somewhere you can comfortably place the photos of the grandkids running around starkers at the beach? The New York Times had an interview with Facebook’s public policy executive, Elliot Schrage. Actually the New York Times crowdsourced the interview questions (collected 300) then presented them Continue Reading…
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Posted by Laurel Papworth at 12:37 pm Tagged with: diagram, Elliot Schrage, Facebook, laurel papworth, Online Communities, privacy, reclaim privacy, reclaimprivacy, settings, social media, social networks
May 152010
BP haven’t consulted the rest of the world on solutions for Deepwater Horizon Oil Spill. And there are a lot of innovation crowdsourced communities online. I checked: none had a project to find a solution for the oil spill. Some individual bloggers have gone ahead and asked their readers for a Oil Spill solution – and got a variety of answers from readers – but apparently BP aren’t listening. Perhaps BP might want to understand that by simply posting the need for a solution on a crowdsourced website, putting up a reward, and using a small part of their PR Continue Reading…
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Posted by Laurel Papworth at 2:13 pm Tagged with: BP, crowdsource, deepwater, horizon, kaggle, Michael J Evans, mjevans.com, oil spill, Online Communities, public relations, social media, social network, social networks
May 112010
I headed off to the ABC Studios in Ultimo Sydney for Q and A last night thinking that there would be a high energy after the Four Corners broadcast. And there was. I guess I wanted to know more than anything else this: What else could the money be spent on? Are there solutions that don’t need $40million to block 100,000 pages out of billions that are not easily routed around and that won’t limit free speech on important community issues such as euthanasia, what -is-art and abortion? ABC TV: Four Corners addressed the Internet Filter: Is there a problem with the internet? Continue Reading…
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Posted by Laurel Papworth at 10:02 am Tagged with: 4 corners, filter, Four Corners, Internet, nocleanfeed, qanda, Safety, security, social media, Social Media Australia, social networks, Twitter
May 092010
The photo sharing social network Radar.net is shutting down and, thankfully, they have all undertaken all the key steps to do that sensitively and graciously. Remember, customers believe that social media sites belong to “them” the customer and for a % of your online community your exit strategy is going to destroy their friendships and their content. More in Social Media is Not An Experiment. By the way, I joined Radar in November 2007 and was impressed with their signup/verification/welcome email (a much missed proposition). Their shutdown process is equally commendable The steps to follow to shut down a social Continue Reading…
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Posted by Laurel Papworth at 11:00 am Tagged with: closing down, mobile, Online Communities, Radar.net, shut down, social media, social media sites, social networks, Tiny Pictures
Apr 242010
What would happen if you owned a newspaper but you asked your readers to do the distribution for you? The Washington Post has implemented the Social Graph from Facebook: Use your Facebook network on the Post Web site Note to readers: Today you will find a new home page feature, at the top right, that allows you to create a more personalized, social way to experience the news. We call it Network News. The new box highlights the washingtonpost.com articles, photos, blogs and other content most popular with Facebook users, who click a “Like” button to indicate their interest. The Continue Reading…
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Posted by Laurel Papworth at 9:24 pm Tagged with: digital footprint, Facebook, Media, news, newspapers, Online Communities, open graph, social networks, Washington Post
An interesting way to calculate Return on Investment (ROI) of a Facebook Fan Page. Sorry Brand Page. and we don’t Fan brands anymore, we like, Like them. $3.60 Facebook Fan Valuation Is Just the Tip of the Iceberg What’s the value of a Facebook Fan? – a question we are asked every day. Savvy marketers continue to invest substantial sums in building a presence on social networks like Facebook and Twitter. They clearly see the Return on Investment (ROI), and we want to help you understand some of the reasons why. So we developed the first-ever published Facebook fan valuation Continue Reading…
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Posted by Laurel Papworth at 10:46 am Tagged with: cpm, Facebook, Marketing, Monetization, revenue, ROI, social media, Social Media Australia, social networks, value
Journalists that raid social networks like Facebook and Twitter, not caring about community, will face a backlash. There is a difference between “exposing the truth” and straight out dirt digging by sourcing content from “open” discussions and taking it out of context to sell advertising. These teachers are suing a newspaper for printing private Facebook photos. A few months ago, I wrote about journoggers – and tried to highlight the difference between bloggers/twitterers (social network members) vs journalists simply using social media to source stories (not be truly a member), and how they behave differently: Participating in the online community… or Continue Reading…
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Posted by Laurel Papworth at 7:55 pm Tagged with: Facebook, newspaper, Online Communities, photos, Queensland, social media, Social Media Australia, social network, social networks, sue, teachers
Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. One, should we monetize other people’s activity? Two, how can Twitter make money? The first question is ethical – if money and currency is about a show of worth, a menu of value, then yes, we can monetize conversations and activities. Because if we don’t people have to find a way to show value themselves and that’s harder. Question two comes from Question one (in part) - if Twitter doesn’t find a way for us to show we value it, it will fold/go Continue Reading…
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Posted by Laurel Papworth at 4:15 pm Tagged with: ads, monetize, Online Communities, Premium, revenue, revenue streams, social media, Social Media Australia, social networks, sponsored, Twitter, user generated content
Apr 082010
Found this on Seek – job for someone in Melbourne? Online Marketing & Social Networking Guru Develop and coordinate online Marketing Strategies. Build our Social Networks Promote our brands. Create email campaigns Utilize your creativity Specialist Telco – Brandon Park (Wheelers Hill) location Career opportunity Excellent Salary & Conditions Full time position – BH: Monday to Friday Modern Office. Friendly, fun team. Contribute to the success of this growing company and work within a friendly and customer focused team. We are looking for someone with High-level experience with Facebook, Twitter and other social networking media. Creative writing skills and Marketing Continue Reading…
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Posted by Laurel Papworth at 10:55 pm Tagged with: alltel, jobs, social media, Social Media Australia, social networks
Apr 072010
This is a presentation to ConnectNow in Sydney 2010. It’s really about “what is money” – the community requirements, how community uses money, that all money even “real” money is virtual. Social Media Monetization Connect Now View more presentations from Laurel Papworth. I’ll probably put more up once I actually GIVE the presentation. It’s just that I promise people at conferences that I’ll put the preso up on my blog and then I go to drinks and dinner and the next thing I know a week has passed and – the curse of timely content – the subject is dead.
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Posted by Laurel Papworth at 11:01 am Tagged with: dollars, laurel papworth, Monetization, Money, Online Communities, revenue, social media, Social Media Australia, social networks
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