Posts tagged as:

social networks

Event: Customer Service Call Centres and Social Media

by Laurel Papworth on March 17, 2010 · 6 comments

I’ve been asked to speak in Melbourne on April 15th (evening) about the impact of social media, online communities, social networks and call centres. As you probably know, I believe that while marketing and PR want social networks to be about them and their needs, the customer usually has a specific question they want answered, [...]

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Facebook- Allyn John Slater and social media hate sites

by Laurel Papworth on February 24, 2010 · 25 comments

What happens when online communities create “hate sites” particularly on testimonial sites of those who have passed on?  Does saying “I wanna kill him” mean anything online? What happens when we are shocked by someone else displaying other value systems than we have ourselves? Should Facebook become a global policeman or are they just Australia [...]

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iPad scam on Facebook

by Laurel Papworth on February 15, 2010 · 37 comments

Where ever people congregate together, yes even in social networks and online communities, there will be scammers and unethical marketers. Here’s one – join the Facebook Fanpage and be given an iPad to test. I guess there are a number of differences today.

One is that when we are fools, taken in by the scam, a [...]

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Australia: Senior Citizens on Facebook over 55’s

by Laurel Papworth on February 14, 2010 · 39 comments

Facebook has seen a surge of 513% of Senior Citizens and over 55’s joining in the USA.   Australia too has a massive increase in seniors in Facebook and social networks generally  in the last year or two.  I want to offer some links for the statistics I quoted for an article in The Age and [...]

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Journoggers – Journalists that blog

by Laurel Papworth on February 12, 2010 · 37 comments

As more trained journalists move into the amateur blogging space, what are the fundamental differences in the blogging style between the two? While some journalists adapt to the new writing style well, understanding the media shifts and blogging well as part of the blogosphere, other journalists that blog – let’s call them journoggers – stand [...]

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Australia: Number of Australians on Facebook 2010

by Laurel Papworth on February 1, 2010 · 22 comments

Well, the number of Australians on Facebook has shot through the roof. After sitting on 6 million for a while, we have 7,900,000 monthly active users, 6,900,000 over 18 years old. That’s quite a jump. Or maybe it’s been longer than I thought since I last checked. If you hunt through this blog, you’ll notice [...]

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Customer Advertising: Shop, Buy, Publish – Blippy vs Facebook

by Laurel Papworth on December 17, 2009 · 3 comments

I always thought Beacon would work, it was just a bit too soon for some of the older bloggers, who kicked up a stink that Beacon couldn’t be turned off and the default option was “on”.  Facebook, for a long time, didn’t remove it completely, they reset the default to private. Anyway, what was Beacon? [...]

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Newspapers: Fear and Loathing in Social Media

by Laurel Papworth on December 10, 2009 · 47 comments

At Media140 I said mentioned that journalists (well some, anyway) weren’t really members of the social networks, just using them to lift stories, out of context, with no respect for the online community family. Or, weirdly, move between the two – sometimes mucking around with the rest of us on Twitter, the next minute lifting [...]

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Freemium Revenues: Social Media Business Podcast

by Laurel Papworth on November 23, 2009 · 49 comments

We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free, how can you then charge for it? And what is free stuff anyway – marketing? advertising? A mugs game?  If you offer some [...]

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Twitter Lists I Am On

by Laurel Papworth on November 13, 2009 · 24 comments

I first started looking down the lists of lists, the Twitter lists list, to see if there were any that I had to remove myself from. One removes oneself from Twitter lists by blocking the person who created the list. Stands to reason. I thought I’d remove myself from any list like “bitch” or “annoying”, [...]

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API Widget Economy: Social Media Business Podcast

by Laurel Papworth on November 3, 2009 · 11 comments

Episode 3 focusses on monetizing APIs and looking at revenue streams from widgets. Companies that open their business databases and stream that data out, can have an army of hundreds of thousands (mostly) unpaid developers creating Facebook apps, iPhone apps and blog widgets to help sell their products and services. Web 3.0 is “little bits [...]

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Australia: Social Media Marketing Job at Commonwealth Bank

by Laurel Papworth on October 31, 2009 · 10 comments

Commonwealth Bank are looking for a Social (Media) Marketing Manager – Any takers?

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COI: Cost of Inaction United Breaks Guitars

by Laurel Papworth on October 30, 2009 · 10 comments

United Airlines broke a guitar. What ensued online was comprehensively a brand trashing and demonstrated what happens if you don’t pay attention to social media – even just monitoring it – it can cost your company $180,000,000.

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Good Game: ABC TV Show and online communities

by Laurel Papworth on October 30, 2009 · 11 comments

ABC TV show sacks their host – excuse me, founding host – Jeremy Ray. In the old days, after a week of phone calls and letters to the station that would be the end of it. But now? In today’s social media climate? nuh uh. Jeremy gets online and says it’s cos he’s not a [...]

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