Social Media ROI and CEOs – Affecting the $$$ Bottom Line

 Monetization, Online Communities, revenue, social media, social networks  25 Responses »
Apr 172012
 

How to make $10million in one weekend of tweeting.  Is Social Media just people mucking around on Facebook with their mates or does Social Media make share prices go up or down? Tell your CEO to get a basic understanding of ROI in online community discussions and activities or pay the price. But your CEO “gets” social media, right? Ah goody.

NOTE: Just make sure Marketing/Public Relations realise that INFLUENCERS with networks that respond to call to action are heaps more effective than a dead Twitter and Facebook page with heaps of Followers but not Activity. I put INFLUENCERS in CAPS and RED because most social media activities FAIL because they don’t include them…

Boing Boing Blog, Corey Doctorow

50 Cent spent the weekend on Twitter pimping a company called H&H Imports; according to the SEC, he owns 30 million shares of the firm. Over the weekend, the shares gained $0.29, netting the rapper nearly $10 million.

From Business Insider, Joe Weisenthal

Earlier we noted that shares of HNHI added $50 million in market cap today thanks to tweets from 50 Cent aka Curtis Jackson.

Obviously he’s being compensated. How much? A LOT.

This SEC filing shows that he owned 30 million shares. Seeing as each one gained $.29 today, that’s nearly $10 million for one weekend of tweeting.

How soon do you think he sells?

Add this case study to the other one about Apple losing 4.6 billion dollars market cap in 11 minutes due to an Engadget blog post, and your on your way to CEOs heart through his/her wallet.

Apple’s stock promptly tanked on massive selling, going from $107.89 to $103.42 in six minutes (11:56 – 12:02). This wiped just over $4 billion off of Apple’s market capitalization. A lot of people lost a lot of money very quickly.

Nice Graphic to scare ‘em into paying attention:

Good luck – keep hitting them where the $$$ are, and you will get through. Eventually. :)

Just remember – it’s not Circulation ( number of followers) but Reach/Exposure (retweets, Shares) that make the Ripple Effect happen.
Ripple across social networks
Good News (double the share price), Bad News (crash the stock), It’s all the same strategies in social media channels… are you riding the Ripples or are the Ripples riding you?


Online Community Manager – Social Media Business

 Online Communities, social media, Social Media Australia, Social Media Business, social networks  12 Responses »
Apr 122011
 

I‘ve rebranded my Social Media Business podcast last week – let me know what you think! This episode: social network for arty crafty types Etsy.com makes $400m, massively multiplayer online game World of Warcraft makes 1.2 billion (but still deletes my account!). Also, we managed the Junior Masterchef online communities (Facebook, blogs, forums) and keeping kids safe online against their own efforts! Issues with moving a client from Facebook Personal Profile to Business Page Migration (don’t do it!) and also the launch of our brand spanking new Social Media Q&A online community forum at The Community Crew. Is there anything Continue Reading…

Social Media: Australian Society of Travel Writers

 Online Communities, social media, social networks  10 Responses »
Mar 092011
 

In November last year, I spoke on social media and the impact it has on the Travel Writers industry. Great group – both speakers and audience. I was on a panel and then ran a bit of a workshop. I’m convinced that anyone currently in the writing/communicating industry will do fantastically well in social media. Social Media and Travel writers View more presentations from Laurel Papworth Anyway sorry for the delay, but you can download the Social Media and Travel Writers presentation from Slideshare or just flick through the slides above.

Social Media Newspaper: Australian Media Tweets Paper.li

 Media, social media, Social Media Australia  10 Responses »
Mar 022011
 

You can create your own online newspaper from online community content using paper.li – so I thought I would create a social media newspaper from the tweets of Australian journalists. I made a list of 500 journalists on Twitter, now their tweets dynamically update my online newspaper. Cool eh? Quis custodiet ipsos custodes, indeedy. If you would like to see what these journalists are tweeting about on Twitter go to @SilkCharm/australianmedia But if you like the pretty newspaper below, go to paper.li/SilkCharm/AustralianMedia – there is a morning and an evening edition.

Huffington Post Sells for $315m Social Media Revenue

 blogs, Online Communities, revenue, social media, social networks  24 Responses »
Feb 222011
 

I often write on social media revenue – how social media sites like blogs and forums and social networks monetize. One way is pretty simple – sell it! The Huffington Post just sold for $315m to AOL (America Online). How do you think AOL will make their money back from this blog?

Freelancer – $25k in Australian social media competition

 Online Communities, social media, Social Media Australia, social networks  16 Responses »
Dec 172010
 

Freelancer are offering $25,000 in prizes for promoting their services to Australians. Great opportunity for someone wanting to “get their social media on”. Also some points on social media timelines. Tip: You have 18 days.

Social CRM with Google contacts and Rainmaker

 Online Communities, social media, social networks  14 Responses »
Oct 192010
 

What is Social CRM? Cloudcenter created Rainmaker to merge your Google Contacts with a social CRM tool – pulling and pushing info from LinkedIn, Twitter and Facebook. The business and personal voice combined as we become more social. CRM with bells!

Influencers- Friend or Stranger?

 Online Communities, social media, social networks  13 Responses »
Sep 222010
 

Do you listen more to strangers or to friends? When it comes to social media and the influencer who wins – those you know but aren’t experts or those you don’t know who are? Digg has changed it’s social networking strategy from spotlighting key influencers who “digg” a lot of articles to collect followers (crowd gatherers) to news from your friends. The savvy Public Relations social media advocate is planning campaigns based around our mates, not celebrity Twitterati/Bloggerati, no?

Facebook talks like a pirate. Movember and online community rituals

 Online Communities, social media, social networks  11 Responses »
Sep 172010
 

Want to change your Facebook page to Talk Like A Pirate? Want to know why? Online community managers use rituals to engage social network members in conversation and producing social media.

Journalism and Wikipedia – Wanky Balls

 Media, Online Communities, social media, social networks, Wiki  14 Responses »
Aug 122010
 

Journalists who use Wikipedia as a source should probably check the citations – Wikipedia insists on them. Was The Big Chill ever really named Wanky Balls Festival? Or is it just humour? Social Media runs amok! Online Communities tell fibs!

Election 2010: GetUp Tony Abbott Mashup

 Politics, social media, Social Media Australia  21 Responses »
Aug 032010
 

Getup in Australia has had women in Australia speak election candidate Tony Abbott’s words – to an interesting effect. The long tail of political comment are not forgiven by the community if they are not addressed in a timely fashion.

Facebook Credit: Zuckerberg next Treasurer of the Internet App2User

 Facebook, Featured, Featured Articles, Monetization, Money, Online Communities, revenue, social media, social networks, virtual world  23 Responses »
Aug 012010
 

Facebook credits and liquidity program – integrating real world currencies, gift cards and virtual economies. What will happen now Facebook is 500,000 members strong? The currency of the internet?

Election 2.0 – List of social media election sites to watch.

 government, Online Communities, social media, Social Media Australia, social networks  16 Responses »
Jul 232010
 

List of Social Media Election sites for Australian 2010 election. An early analysis of election 2010 sites. It’s particularly interesting to see which social media election sites are allowing the electorate to ask questions -versus who is providing answers. And how useful is the site to online community members.

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