Social Networks | Laurel Papworth

Online Community Manager – Social Media Business

Online Communities, social media, Social Media Australia, Social Media Business, social networks 12 Responses »

Apr 122011

I‘ve rebranded my Social Media Business podcast last week – let me know what you think! This episode: social network for arty crafty types Etsy.com makes $400m, massively multiplayer online game World of Warcraft makes 1.2 billion (but still deletes my account!). Also, we managed the Junior Masterchef online communities (Facebook, blogs, forums) and keeping kids safe online against their own efforts! Issues with moving a client from Facebook Personal Profile to Business Page Migration (don’t do it!) and also the launch of our brand spanking new Social Media Q&A online community forum at The Community Crew.

Is there anything you’d like me to talk about in one of the next ones? I have got one coming up about theft in online communities and another about social media press rooms….
You can subscribe to these Social Media Business podcasts on YouTube, on Vimeo and on iTunes or subscribe via RSS (video) Continue reading »

Social Media: Australian Society of Travel Writers

Online Communities, social media, social networks 10 Responses »

Mar 092011

In November last year, I spoke on social media and the impact it has on the Travel Writers industry. Great group – both speakers and audience. I was on a panel and then ran a bit of a workshop. I’m convinced that anyone currently in the writing/communicating industry will do fantastically well in social media. Social Media and Travel writers View more presentations from Laurel Papworth Anyway sorry for the delay, but you can download the Social Media and Travel Writers presentation from Slideshare or just flick through the slides above.

Social Media Newspaper: Australian Media Tweets Paper.li

Media, social media, Social Media Australia 10 Responses »

Mar 022011

You can create your own online newspaper from online community content using paper.li – so I thought I would create a social media newspaper from the tweets of Australian journalists. I made a list of 500 journalists on Twitter, now their tweets dynamically update my online newspaper. Cool eh? Quis custodiet ipsos custodes, indeedy. If you would like to see what these journalists are tweeting about on Twitter go to @SilkCharm/australianmedia But if you like the pretty newspaper below, go to paper.li/SilkCharm/AustralianMedia – there is a morning and an evening edition.

Huffington Post Sells for $315m Social Media Revenue

blogs, Online Communities, revenue, social media, social networks 24 Responses »

Feb 222011

I often write on social media revenue – how social media sites like blogs and forums and social networks monetize. One way is pretty simple – sell it! The Huffington Post just sold for $315m to AOL (America Online). How do you think AOL will make their money back from this blog?

Freelancer – $25k in Australian social media competition

Online Communities, social media, Social Media Australia, social networks 16 Responses »

Dec 172010

Freelancer are offering $25,000 in prizes for promoting their services to Australians. Great opportunity for someone wanting to “get their social media on”. Also some points on social media timelines. Tip: You have 18 days.

Conference: Public Sector Web 3.0 and Future of Social Media Government

Event, government, Online Communities, social media, Social Media Australia, social networks 12 Responses »

Oct 202010

Australia: Government 2.0 is such a hot topic. I’m speaking in Canberra next week – a workshop on social media and government one day and presentation on online communities and voters/constituents the next. Come along if you are interested – I think you can book from IBRC.com.au

Social CRM with Google contacts and Rainmaker

Online Communities, social media, social networks 14 Responses »

Oct 192010

What is Social CRM? Cloudcenter created Rainmaker to merge your Google Contacts with a social CRM tool – pulling and pushing info from LinkedIn, Twitter and Facebook. The business and personal voice combined as we become more social. CRM with bells!

Influencers- Friend or Stranger?

Online Communities, social media, social networks 10 Responses »

Sep 222010

Do you listen more to strangers or to friends? When it comes to social media and the influencer who wins – those you know but aren’t experts or those you don’t know who are? Digg has changed it’s social networking strategy from spotlighting key influencers who “digg” a lot of articles to collect followers (crowd gatherers) to news from your friends. The savvy Public Relations social media advocate is planning campaigns based around our mates, not celebrity Twitterati/Bloggerati, no?

Facebook talks like a pirate. Movember and online community rituals

Online Communities, social media, social networks 11 Responses »

Sep 172010

Want to change your Facebook page to Talk Like A Pirate? Want to know why? Online community managers use rituals to engage social network members in conversation and producing social media.

Journalism and Wikipedia – Wanky Balls

Media, Online Communities, social media, social networks, Wiki 13 Responses »

Aug 122010

Journalists who use Wikipedia as a source should probably check the citations – Wikipedia insists on them. Was The Big Chill ever really named Wanky Balls Festival? Or is it just humour? Social Media runs amok! Online Communities tell fibs!

Election 2010: GetUp Tony Abbott Mashup

Politics, social media, Social Media Australia 21 Responses »

Aug 032010

Getup in Australia has had women in Australia speak election candidate Tony Abbott’s words – to an interesting effect. The long tail of political comment are not forgiven by the community if they are not addressed in a timely fashion.

Facebook Credit: Zuckerberg next Treasurer of the Internet App2User

Facebook, Featured, Featured Articles, Monetization, Money, Online Communities, revenue, social media, social networks, virtual world 23 Responses »

Aug 012010

Facebook credits and liquidity program – integrating real world currencies, gift cards and virtual economies. What will happen now Facebook is 500,000 members strong? The currency of the internet?

Election 2.0 – List of social media election sites to watch.

government, Online Communities, social media, Social Media Australia, social networks 16 Responses »

Jul 232010

List of Social Media Election sites for Australian 2010 election. An early analysis of election 2010 sites. It’s particularly interesting to see which social media election sites are allowing the electorate to ask questions -versus who is providing answers. And how useful is the site to online community members.

Monetization: Social Network Advertising

Online Communities, social media, social networks 19 Responses »

Jul 132010

Online ads are dropping in price and blaming online communities. Yet social advertising rarely work because we are chatting with mates, and not to be interrupted by situationally irrelevant ads.

Twitter – Verified Spam for MSF_USA Doctors Without Borders

Not For Profit, Online Communities, social media, social networks, Twitter 21 Responses »

Jul 102010

Twitter verified MSF_USA – Doctors without Borders account. However they immediately used it to ‘broadcast’ spam messages. Good cause aside, spam is spam!

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