Social Media courses – Facebook Twitter – 2013 Sydney Australia

 Course, Education, Event, Online Communities, social media, Social Media Australia, social networks, Training  No Responses »
Feb 182013
 

Are you looking for practical handson computer based or lecture based training on Facebook, Twitter, social media campaigns, social media measurement etc? Here are a list of our courses and workshops in Sydney in 2013. 

training and courses in social media

Social media workshops

Here are a list of the next public classes that I’m teaching on social media in Sydney . Please note that most of them are small classes (10 -15 people) and as some of the courses are computer based, you have to bring your own laptop unless you discuss with us first (we can organise computers if told ahead of time).

PLEASE CLICK THE LINKS for full course outline and details.

Three Day Intensive Social Media Course on 11th Feb to 13th Feb 2013 Hands on computer based Facebook, Twitter, social media dashboards, 9 steps of a social media strategy, 5 steps of a campaign, dealing with negative criticism etc.

Social Media Campaign Course on 22nd March 2013 5 Steps of a social media campaign using Twitter and Facebook, dashboards and social media websites/campaign sites.

How to Blog/create a social media website on 10th April 2013 How to build a social media website with a blog, pages, video, articles and integrate social media, build audiences. Computer based with WordPress.

Social Media Measurement Course on 24th April 2013 What to measure, how to measure it, comparison with traditional marketing media measurements. Tools demonstrated.

Three Day Intensive Social Media Course on 13th May to 15th May 2013 Hands on computer based Facebook, Twitter, social media dashboards, 9 steps of a social media strategy, 5 steps of a campaign, dealing with negative criticism etc.

Advanced Facebook on May 24th – hands on computer based adding competition tabs and fangates to Facebook Pages.

PLEASE NOTE: These courses often fill months in advance, we apologise if you can’t get a place. Please email us to go on a waiting list if you prefer.  There are many more courses that we run privately for organisations – let us know (pa@laurelpapworth.com)  if you want one – but these are the current public classes. 

 

You Need To Know: Social Media and Retail

 Online Communities, Smart Company, social media  6 Responses »
Sep 242012
 

Social media tells you exactly what your customers think, no more guessing games, no more marketing evaluations, no more feedback cards. The unloved restaurant can now know exactly why the restaurant next door is full, and theirs is empty, but only if they want to know.

Lance Armstrong and a tweeted Social Media Press Release

 Online Communities, social media, social networks, Twitter  3 Responses »
Aug 242012
 

Social media press releases are about exposure/reach not circulation. Twitter report on Lance Armstrong and anti doping tweet. How 3.5 million followers converts into nearly 8 million pairs of eyeballs through 14,000 retweets.

Facebook Intensive Class – Computer Class, 1 Day

 Course, Event, Online Communities, social media, Social Media Australia, social networks, Training  3 Responses »
Aug 052012
 

Dates: Monday August 29th. Know a friend who might like the course? Please pass on!

Workshop Facilitator: Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. Author of Social Media Revenue, Laurel has consulted globally including with Singapore Government and Middle East Broadcasting, and in Australia, with Westpac, Sony, local, State and Federal Government. Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Since 2005, Laurel has been teaching online community management at the University of Sydney and she has been managing virtual communities since 1989. Laurel’s blog laurelpapworth.com has been named by AdAge in the Power150 media blogs worldwide and she is in the top 10 bloggers for Australia. Laurel has 40,000+ followers on Twitter, and 25,000 on Google Plus. Find out more about Laurel Papworth on her website.

If you would like to have a course run inhouse for your organisation or conference, please email us.

Please contact Cheryll at pa@laurelpapworth.com for direct debit information, or testimonials, more information etc. Other Training? Pinterest, Facebook, Twitter, Google Plus, Foursquare, 2 hour, 1/2 day and full day classes. More social media courses are available here

Facebook Eavesdropping and Spree Murders: Neomugicha Killings and Social Media

 Online Communities, social media, Social Media Australia  4 Responses »
Jul 132012
 

Social Media sites apparently are running AI software that listens to discussions and then can flag the discussion for monitoring. Is this a good or a bad thing? Facebook have caught one predator already. I remember a dozen years ago, a guy in Japan putting up a status update that he was going on a spree kill – and he did. What would you prefer? Civil Rights or Monitoring?

Social Media Call To Action: Bullied on a Bus

 Not For Profit, Online Communities, peer2peer, social media, social networks  27 Responses »
Jun 252012
 

When Karen Huff (senior citizen) was bullied on a bus, the guy Max Sidorov that found the video on Facebook, reposted it to Indiegogo (a social fundraising site) and named and shamed the school involved. He wanted to raise money for Karen to have a vacation – well, $600,000 dollars later (and still a month to go), Karen will get a vacation of a lifetime!

Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012

 blogs, Course, Education, Event, Online Communities, social media, Social Media Australia, social networks, Training  34 Responses »
Jun 112012
 

Are you looking for a social media course? Facebook Timeline, Twitter, Google Plus for Business Pages, Pinterest, Foursquare, blogging? Here are a list of current and upcoming courses and social media training in Australia, Sydney, Melbourne, Brisbane and other locations. Facebook, Twitter, google plus education by a well known and respected social media consultant Laurel Papworth

Is Today Tonight Breaking Facebook Competition Guidelines?

 Facebook, Media, social media  37 Responses »
Mar 052012
 

Is the TV show Today Tonight breaking Facebook terms and conditions by running a competition requiring fans to like the Today Tonight Facebook page?  You can’t run a competition on Facebook, on your wall, by asking fans to like your page. You just can’t. And yet, Today Tonight is running a competition where the first requirement is to “like” Today Tonight on Facebook. Facebook Page Competition Guidelines T&Cs I seem to be always telling random strangers on company Pages that they can’t run a competition to “like” them on Facebook or to “tag” a photo. They don’t believe me. I Continue Reading…

Got a Rubbish website? Social Media evaluation – Special Offer – $1800

 blogs, Community Crew, Online Communities, social media, social networks, Special Offer  18 Responses »
Feb 142012
 

Very very rare for me to blog about our special offers, whether it’s social media evaluation discounts or something else.  I usually offer them through my fortnightly email newsletter (signup form).  Anyway. I was reading 10 ways to make a rubbish website… …and thought about how often clients ask me to do a social media audit or social media evaluation. To put together a document on what they could be doing better. Or to create something to give to their web developers: they usually understand my recommendations but are not sure they can articulate it clearly to the guys who Continue Reading…

Social Media Training for February March 2012

 Course, Event, Online Communities, social media, social networks  13 Responses »
Jan 312012
 

If you are in Sydney, Melbourne or Brisbane I am teaching some one day hands on courses on social media campaigns, Facebook and Twitter, also 1/2 day courses on LinkedIn or Google Plus. Handson means the practical exercises are computer based (we have a lab).  Please forward this (Share on Facebook, Tweet it, email, whatevs ) to anyone you think might be interested?  If you want to do a course with me later on, want early bird pricing, or just general tips on social media, you can also signup for my enewsletter (stuff that doesn’t make it on to the blog). Social Continue Reading…

Facebook Privacy: First Day Back To School photos

 Children, Online Communities, social media, social networks  18 Responses »
Jan 302012
 

Is it ok to post “First Day Back to School photos” on Facebook? Who will see them? Is it safe – or just “normal”?  This morning School Kids across Australia are whining and whinging and generally getting antsy. Lunches made, new books packed in new school bags, iPads for those Santa thought were “nice”, crappy laptops for those he didn’t, First Day Back At School photos to be taken and posted on Facebook… Hold on a minute. Do you really want your little darling’s face & body, with the school they go to, and a handy take-out guide of what Continue Reading…

Social Network Identity: Anonymity, Pseudonymity and Accountability -Media140

 social media  90 Responses »
Nov 162011
 

One of the great mysteries of life is why Anon was such a genius in print and such an idiot online. And like all great mysteries, it’s worth whiling away an afternoon investigating the phenomenon. Lets explore Pseudonymity vs Anonymity and the repercussions with Accountability. And let’s not forget to look at the fact Facebook and Google make money from your online Identity. Yesterday, Salman Rushdie, real name “Ahmed Rushdie” ran afoul of Facebook. The man who has battled jihads and militant movements out to assassinate him, had his identity hijacked from him, in one fell swoop by Facebook. Apparently Continue Reading…

Social Media for Training Departments in Companies

 Corporate, Education, Event, Online Communities, social media, social networks  34 Responses »
Sep 142011
 

I was invited to speak on social media in the Enterprise by Cadre eLearning to a group of corporate training people. Here are the slides for them. Training departments and social media View more presentations from Laurel Papworth. The diagrams I used are on Flickr. The key points I covered: we can use social media internally to distribute (broadcast) our own training material, or we can use community tools to create the material right through to peer to peer training Pedagogical studies show we learn more effectively from our peers than from exams, teachers or books. how we “discover” educational Continue Reading…

Mary Poppins Online Community – Social Media Manager Leah Howard

 Online Communities, social media, Social Media Australia, Social Media Business, social networks  31 Responses »
Sep 052011
 

I loved interviewing Leah Howard who plays Mrs Corry in Mary Poppins and is Disney’s online community manager slash social media manager for the show. We grabbed a drink, Vashti held the camera and we chatted on about Facebook, Twitter, audiences, story lines and the future of social entertainment. Leah Howard as the social media manager exhibits for me all the clear signs for an engaging online community manager – passion, a love for the community/audience, authenticity and commitment to honest relationship, knowledgeable, interest in extending the story lines (e.g. backstage) not just selling more tickets, longevity. Leah Howard the Continue Reading…

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