July 2019, Sydney CBD Facebook & Instagram for Business course: (2 day Sydney course) Are you wanting to take your Facebook Business Page & Instagram content to the next level?

Curriculum of the Facebook & Instagram course (Sydney, Australia 2019):

  • Facebook™ & Instagram™ algorithms for the Newsfeed
  • Advertising and Boosting posts for Instagram and Facebook
  • Content creation, Influencer and Engagement calendars for Instagram and Facebook
  • Influencer relationships, hashtags and more for Facebook and Instagram
  • Adding email signups, shops and more to Facebook
  • Instagram Analytics with Facebook Insights and 3rd party tools
  • Social Media dashboards for monitoring and scheduling to Instagram

Is this the right Facebook & Instagram course for you?

If you have done my Social Media Marketing Campaign course at the University of Sydney, this is the more advanced, handson version. It is not a beginners “how to set up a Facebook Page” or “Getting Started on Instagram course but suitable to someone who:
– Has been managing as a Facebook Page Admin and trying Instagram for a while but needs more help to kick it to the next level.
– Has boosted posts or done basic Self Serve Ads in Ads Manager but would like to know more about Pixel retargeting or Power Editor in Facebook and Carousel posts in Instagram
– Wants more engagement on their Facebook Page including setting up a Conversation Diary with correct hashtags and times to post specific content.

Please watch the following video for my walkthrough of the FB & IG curriculum.


MORE INFORMATION and TICKETS at fabo2.laurelpapworth.com – what to bring, what’s included, and bookings as well as LUNCH! If you have any questions please email my team on pa[at]laurelpapworth.com