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SilkCharm Score for Social Media


What is a social media audit? A social media audit must include these three quantitate and qualitative features (with some examples):

Analytics: subscribers, ads, admins, consistency,
Community: engaging communications, comments, voice, calendars
Optimisation: Last Actor 24/7, Keyword Clusters, Targeted Posts,

What is the SilkCharm Score?

I’ve put together a little Social Media Audit scoring system called #SilkCharmScore. It’s just a few of the key datasets, as the algorithms of most social media platforms such as Facebook, Instagram, Twitter, LinkedIn etc, have more than 80,000 data sets! I’ve weighted them equally as they rank at a similar level than say, a smaller set like “changes cover photo”

The most important sets are:

Criteria for a Social Media Audit Facebook Pages
How many Facebook Business Page Subscribers (Likes, Followers)?
Number of Facebook Posts plus Engagement (7 Days) & % of Engaged?
Number of Admins, How many admins in each country?
Social Media Diary with a Competition? Meme? regular programming?
How many Active Ads is the Page running? Increasing Engagement?
Future Proofing (Facebook Version 5) with Brand Groups?
Increasing Social Reach with Edumarketing, Online Courses ?
Leveraging targeting – Core Audiences/Preferred Audience?
SilkCharm Social Media Score for Audits

Other criteria you could use to build your own audit score (some need 3rd party tools, some you need to be an Admin) are, in no particular order and by no means comprehensive:

  • Timing of Posts
  • KPI benchmark
  • Velocity (over time/speed)
  • Pixel Retargeting cross channel
  • RoAS (return on ad spend) of social ads
  • Implementation of social media in marketing funnels
  • more to come

NOTE: I offer social media audits to clients, I run conference workshops and classroom courses on social media audits and I have an online course with thousands of students that are studying social media audits with me. This is my approach to a social media audit but by no means the only one!

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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