fbpx

How Many Australians are On Facebook? 2019


There are 18 million Australian users on Facebook in September 2019. These are broken down into gender, age, location, jobs, family status, shopping behaviours and more – this should help you figure out what channels matter most to your business (Facebook Analytics site).

Facebook Demographics for Australia – last 28 days

Australia: Facebook Users18,000,000
Australia: over 13 Facebook Users17,000,000
Australia: Female9,200,000
Australia: Male8,200,000
Overseas Visitors to Australia using Facebook200,000
New South Wales Facebook Users2,600,000
Victoria: Facebook Users2,200,000
Queensland: Facebook Users1,700,000
Australian Capital Territory Canberra Facebook users150,000
South Australia Facebook Users560,000
Tasmania Facebook Users150,000
Western Australia Facebook Users870,000
Northern Territory Facebook Users81,000
New Zealand Facebook Users1,600,000

METHODOLOGY All data is taken from Facebook the company, who state it is the number of people who have seen an ad in the last 30 days. They include Instagram (stories only) but it’s a close and realistic number. Also the Facebook data engineers say 28 days, so be aware of a small discrepancy on period of time. I added in New Zealand, as any day now… 😛
The population of Australia is 25 million but actual monthly Facebook users in Australia is 18 million. I’ve reported gender as Facebook sees it. No doubt Facebook will address how they identify gender at some future date… hopefully!

What percentage of the Australian population use Facebook? 72% of Australians! and remember this does not include under 13 year olds (Telecoms regulation) and infirm etc.

This data is current as of September 2019.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

Recent Content