Jan 122012
 
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click to see the secret anti ad :)

click to see the secret anti ad :)

Consumers Make (Parody) Ads Too.  What happens when the consumer fights back against the advertiser (using social media channels)? Now that the customer has access to most of the same channels as companies, what happens when they decide to create anti-ads?  Everyone from time to time has made a teensy little negative tweet on Twitter or status update on Facebook or some other online community against a company. “Oh I hate that new deodorant/car/lime green eyeshadow” we rant then move on. It  takes a quite a lot of passion and commitment to shift the consumer from almost passive snippy media snacks like status updates to spending their weekend creating full blown anti ads. So I thought I’d put together a list of 8 or so anti branding ads with the lesson buried in the satire. If you want more information try: Wikipedia – Parody Advertisements.  I see this “consumer creating anti ads” as an offshoot to culture jamming.  Warning: May Make Advertising Agencies Cry.

1. Fotoshop by Adobé (A-do-bay)

“This commercial isn’t real, and neither are society’s standards of beauty.”

Not really an ad against Photoshop – oops Fotoshop ;) – more against women’s magazines, airbrushed fashionistas and fiction in advertising. Dove soap did it officially, but this user generated ad by californian filmmaker Jesse Rosten is still interesting.

Lesson: You may not know what your product or service is being used for by customers, but the “ignorance is not a defence” applies when widespread harm is perceived by the community. You might as well be selling drugs or weapons for the brand damage it might do in the future.

2. Qantas parody – too many to mention

Qantas attracts parodies to their “I Still Call Australia Home” tagline like flies to … Probably because what they say is the antithesis of what they do. People aren’t stupid and that sort of mismatch of value systems is ripe for satire. I do like the “Downfall” parodies (Hitler throwing a tantie, a mashup from the movie Downfall) but these more amateur ones show the depth of disappointment in the Australian public towards our national airline.

Lesson: when customers are stranded in their tens of thousands, when your own staff create a massive anti-brand campaign (QantasPilots.com.au) and the Prime Minister of Australia gets stroppy, yes you really do have a “brand image problem”.

3.  Mastercard Priceless (NSFW – Not Safe For Work)

I showed this at a conference once and got told off. So you are duly warned. But still one of my fave parody ads.

Lesson: Your tagline, which you spent many a marketing dollar on, may come back to haunt you. Priceless.

4. ANTI Starbucks parody ad from Adbusters

Core message “The United States of Obesity”

From Adbusters – the guys behind the original #Occupy tags bring you #NoStarbucks. Guessing that Starbucks got the “advertising message”? Right back at ya, Starbucks. We’ve definitely progressed from the Consumerist (The Shopper Bites Back) of a few years ago to more activist Adbuster style voicing of our concerns today.

Lesson: Subvertising is perhaps closer to advertising than customer created content. Using professional actors, editors agencies, to take an activist message. But still, it works as an anti Ad.

5. Smoking is good for your health – Climate Reality Project

Comparing marketing tactics by tobacco companies to discredit smoking and health implications – and how the same tactics are being used today to discredit climate issues.

Lesson: The same “educational” broadcast tools in the hands of big budget, big advertisers are in the hands of anyone with a YouTube channel.

6. Tourism Australia – NOT.

10 Reasons NOT to come to Australia.

I loved it when New Zealand Tourism jumped in on this one – very cheeky.

Lesson: While the challenge  of a company coming up with a campaign tagline eg “10 reasons to come to australia”, then the consumer comes up with the anti message is old news, the fact that the consumer will often do it with more humour and self deprecation means it is often more effective.

7. Generic ranting and ratbaggery – MacDonalds

This type of anti-advertising has no redeeming virtues. Juvenile, rascist, pissing-around. These people create anti-ads to cater to the lowest denominator in society: shutting them up doesn’t make them go away.

Lesson: Don’t let crappy videos with 60 views a) influence senior execs into thinking that all user generated content is made by timewasting nutters and b) be wary how you respond. Getting the lawyers in is just as likely to bring the videos to the attention of a wider audience as it is to shut the great unwashed up. (see 8 ways to deal with negative criticism online)

8. GetUp! Call to action spoof videos

Politics and our Prime Minister. Really anything political is ripe for user generated anti ads, or even activist community anti ads. GetUp! is one of Australia’s citizen lobby group.

Lesson: An Influencer (person with a lot of followers) or Network Host (such as activist groups like GetUp!) can press community members into creating a lot of spoof anti-ads around your brand. If you think the odd random tweet is bad, wait until an activated anti-community comes calling.  How’s your social media monitoring coming along hmm?

Have you got a great spoof you’ve a mind to create and publish? What companies/taglines are just begging for a satirical ripoff video? Any favourites out there?

Ah well, all Press is Good Press, no?

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  105 Responses to “List of 8 Social Media Anti Advertising Ads”

  1. Apart from being very amusing this very instructive on #marketing & youtube as a subversive outlet from @SilkCharm #sm http://t.co/NdY7ywDx

  2. List of 8 Social Media Anti Advertising Ads http://t.co/a7LhUeEf #socialmedias #parody #buzz

  3. gr8 work RT @silkcharm: When the consumer gets mad enough 2 make their own "ads" :P http://t.co/8uOpqPnB 8 Social Media Anti Advertising Ads

  4. List of 8 Social Media Anti Advertising Ads http://t.co/n72pCoaY

  5. Önemli Case ler bunlar. "8 Social Media Anti Advertising Ads" http://t.co/L8bWrAdw

  6. Qué buenos! RT @Fotomaf: Los anti-anuncio ;) List of 8 Social Media Anti Advertising Ads http://t.co/uHqph3dq

  7. List of 8 Social Media Anti Advertising Ads http://t.co/9m3dTEBm

  8. Must read > List of 8 Social Media Anti Advertising Ads http://t.co/zaIQGgvF

  9. 8 Anti-advertenties op social media: http://t.co/wavfSats via @zite

  10. List of 8 Social Media Anti Advertising Ads http://t.co/IuD6fk0O via @zite

  11. List of 8 Social Media Anti Advertising Ads http://t.co/uMpeIRs3 #socialmedia

  12. List of 8 Social Media Anti Advertising Ads http://t.co/uMpeIRs3 #socialmedia

  13. The revenge of the consumer:List of 8 Social Media Anti Advertising Ads http://t.co/0vEq60Ch #marketing

  14. LESSONS AND UNAVOIDABLE PREDICAMENTS…List of 8 Social Media Anti Advertising Ads http://t.co/J5x1sCMS

  15. Start the day with a giggle – take a look at these advertising parodies made by consumers http://t.co/FQqbHAnm via @zite

  16. List of 8 Social Media Anti Advertising Ads http://t.co/uMpeIRs3 #socialmedia

  17. List of 8 Social Media Anti Advertising Ads http://t.co/DygTO33v via @zite

  18. List of 8 Social Media Anti Advertising Ads http://t.co/Kke100HZ via @zite

  19. List of 8 Social Media Anti Advertising Ads – spoof, parody, subvertising | @SilkCharm | Laurel Pa.. http://t.co/uTU5xUxx

  20. List of 8 social media anti advertising ads: http://t.co/KLDLpa58 We love the #Adobe one.

  21. List of 8 Social Media Anti Advertising Ads http://t.co/H05dsl6g via @zite

  22. List of 8 Social Media Anti Advertising Ads: click to see the secret anti ad
    Consumers Make (Parody) Ads Too.  … http://t.co/yXJP53U8

  23. List of 8 Social Media Anti Advertising Ads http://t.co/F71uMgkt via @zite

  24. [Video] For some fun: what happens when consumers strike back and make their own (parody) ads http://t.co/9WILoXTF

  25. List of 8 Social Media Anti Advertising Ads http://t.co/ol2Dp6kR

  26. An interesting summary of Anti Advertising Ads, and the lessons to be learnt by them http://t.co/qMXq1NAd

  27. List of 8 Social Media Anti Advertising Ads (and videos!) http://t.co/ASczcjxK #in #fb

  28. List of 8 Social Media Anti Advertising Ads | @SilkCharm | Laurel Papworth http://t.co/UNBx0oLG

  29. List of 8 Social Media Anti Advertising Ads http://t.co/xnxQLFqH

  30. 8 lindas parodias de anuncios q duermen / aburren / mosquean o aturden las entendederas http://t.co/foTX6DDj

  31. Y hablando de parodias: 8 "anti comerciales" (subvertising) compilados por @SilkCharm http://t.co/WteJJhUE

  32. List of 8 Social Media Anti Advertising Ads http://t.co/sRDDASOp

  33. 8 "anti comerciales" (subvertising) compilados por @SilkCharm by @Gorileo http://t.co/IWX4GAcK"

  34. List of 8 Social Media Anti Advertising Ads.. http://t.co/6d9sMq06 – I Love the Fotoshop by Adobé (A-do-bay)

  35. List of 8 Social Media Anti Advertising Ads http://t.co/V4DlrhYm

  36. Must see – List of 8 Social Media Anti Advertising Ads http://t.co/aRa30WQJ via @zite

  37. Sociale media lacht in het gezicht van advertising. 8 keer! http://t.co/HbIJXFmm #haha

  38. List of 8 Social Media Anti Advertising Ads http://t.co/xrqoolGn #socialmedia

  39. List of 8 Social Media Anti Advertising Ads http://t.co/2euUHSm9 #socialmedia via @SocialLeslie

  40. New bookmark: List of 8 Social Media Anti Advertising Ads http://t.co/JwBZlgK5

  41. Laurel, thanks for your post. A good collection of videos. I couldn’t help but think that the McDonalds vid was out of place and brought the tone down a bit too far.

    It’s not an anti-ad, but one of my all-time favorite pieces of user generated content is the video about United Airlines. United breaks guitars by Dave Carroll. With over 11 million views, the brand damage has been significant.

    The new lessons of ‘Seller Beware’ can come at a cost…

    Cheers
    Richard

  42. Y hablando de parodias: 8 "anti comerciales" (subvertising) compilados por @SilkCharm http://t.co/WteJJhUE

  43. List of 8 Social Media Anti Advertising Ads < these are great, where do they get the time? http://t.co/yukR2Q85

  44. List of 8 Social Media Anti Advertising Ads < these are great, where do they get the time? http://t.co/yukR2Q85

  45. No sólo existen comerciales, también "anti comerciales": Compilados por @SilkCharm (Vía @Gorileo) http://t.co/F58a0h4s

  46. No sólo existen comerciales, también "anti comerciales": Compilados por @SilkCharm (Vía @Gorileo) http://t.co/F58a0h4s

  47. RT @TribuDDB: No sólo existen comerciales, también "anti comerciales": Compilados por @SilkCharm (Vía @Gorileo) http://t.co/iyrbza3y

  48. No sólo existen comerciales, también "anti comerciales": Compilados por @SilkCharm (Vía @Gorileo) http://t.co/F58a0h4s

  49. RT @tribuddb: No sólo existen comerciales, también "anti comerciales": Compilados por @SilkCharm (Vía @Gorileo) http://t.co/7RR3a8mQ

  50. List of 8 Social Media Anti Advertising Ads http://t.co/9P4YeAns

  51. List of 8 Social Media Anti Advertising Ads http://t.co/Pcz7Eb5N via @zite
    #kuwait #qatar #GCC

  52. RT @SilkCharm: Dear Twitter, thankyou for the 77 retweets since yesterday. Love you :) http://t.co/PesbFt8X CUST… http://t.co/4WrB08ug

  53. RT @silkcharm: When the consumer gets mad enough 2 make their own "ads" http://t.co/gqBfHujh

  54. Great video round-up! 8 Social Media Anti Advertising Ads | @SilkCharm | Laurel Papworth http://t.co/PYKmwkWD

  55. List of 8 Social Media Anti Advertising Ads http://t.co/oyU0MYhg via @zite HA!

  56. Great video round-up! 8 Social Media Anti Advertising Ads | @SilkCharm | Laurel Papworth http://t.co/PYKmwkWD

  57. Great video round-up! 8 Social Media Anti Advertising Ads | @SilkCharm | Laurel Papworth http://t.co/PYKmwkWD

  58. List of 8 Social Media Anti Advertising Ads /By @SilkCharm http://t.co/G8iSrQbd The Mastercard parody is indeed priceless – don't miss it :)

  59. List of 8 Social Media Anti Advertising Ads /By @SilkCharm http://t.co/G8iSrQbd The Mastercard parody is indeed priceless – don't miss it :)

  60. List of 8 Social Media Anti Advertising Ads http://t.co/qSpdMQcV

  61. List of 8 Social Media Anti Advertising Ads: http://t.co/VYkbk3sC

  62. Not all of the press is good press: List of 8 Social Media Anti Advertising Ads – http://t.co/LyoHHKgh

  63. Great video round-up! 8 Social Media Anti Advertising Ads | @SilkCharm | Laurel Papworth http://t.co/PYKmwkWD

  64. The curious thing about most of these “ads” is that they are often smarter than the real ones. TV is not called the idiot box without reason. Ad agencies and clients need to make / approve smarter ads with more variations if they are to get more “cut through” on mainstream tv. Too often mainstream ads look like they are compromised and dumbed down which they are.

    Ironically many of the anti-ads featured would do well if they were picked up by the organisations they lampoon.

  65. List of 8 Social Media Anti Advertising Ads http://t.co/xrqoolGn #socialmedia

  66. RT @silkcharm: When the consumer gets mad enough 2 make their own "ads" http://t.co/gqBfHujh

  67. A nice list >>> List of 8 Media Anti Advertising Ads http://t.co/UrAxZa4O

  68. 8 Social Media Anti Advertising Ads http://t.co/ZCWAJrRI via @SilkCharm ^VW

  69. List of 8 Social Media Anti Advertising Ads http://t.co/AhOc8eXu

  70. List of 8 Social Media Anti Advertising Ads | @SilkCharm | Laurel … http://t.co/MPRxqXmj

  71. List of 8 Social Media Anti Advertising Ads | @SilkCharm | Laurel …: Consumers Make (Parody) Ads Too. The Cons… http://t.co/SoJpRxvF

  72. List of 8 Social Media Anti Advertising Ads | @SilkCharm | Laurel …: Consumers Make (Parody) Ads Too. The Cons… http://t.co/LbGvI8jE

  73. List of 8 Social Media Anti Advertising Ads | @SilkCharm | Laurel …: Consumers Make (Parody) Ads Too. The Cons… http://t.co/TtP6qLNT

  74. List of 8 Social Media Anti Advertising Ads | @SilkCharm | Laurel …: Consumers Make (Parody) Ads Too. The Cons… http://t.co/gBnerpVZ

  75. List of 8 Social Media Anti Advertising Ads | @SilkCharm | Laurel …: Consumers Make (Parody) Ads Too. The Cons… http://t.co/wgPtoCGc

  76. List of 8 Social Media Anti Advertising Ads | @SilkCharm | Laurel …: Consumers Make (Parody) Ads Too. The Cons… http://t.co/JfxBisau

  77. List of 8 Social Media Anti Advertising Ads | @SilkCharm | Laurel …: Consumers Make (Parody) Ads Too. The Cons… http://t.co/oaqyhuVk

  78. List of 8 Social Media Anti Advertising Ads | @SilkCharm | Laurel …: Consumers Make (Parody) Ads Too. The Cons… http://t.co/noab1KTw

  79. List of 8 Social Media Anti Advertising Ads | @SilkCharm | Laurel …: Consumers Make (Parody) Ads Too. The Cons… http://t.co/NQss6WQ8

  80. List of 8 Social Media Anti Advertising Ads | @SilkCharm | Laurel …: Consumers Make (Parody) Ads Too. The Cons… http://t.co/fKrtf9o6

  81. List of 8 #SocialMedia Anti Advertising Ads http://t.co/OHXBvOyd @TopsyRT

  82. Love this spoof commercial for a beauty product called fotoshop by A-do-bay http://t.co/pzdaOEUC and there's more here http://t.co/OeO1LR9w

  83. Love this spoof commercial for a beauty product called fotoshop by A-do-bay http://t.co/CG3SYODb and there's more here http://t.co/6QWX1fyy

  84. Love this spoof commercial for a beauty product called fotoshop by A-do-bay http://t.co/rwJvhSXC and there's more here http://t.co/mUvFMdq8

  85. Love this spoof commercial for a beauty product called fotoshop by A-do-bay http://t.co/ilwzein3 and there's more here http://t.co/MMxYX6aS

  86. List of 8 Social Media Anti Advertising Ads http://t.co/nLrYPSCa

  87. List of 8 Social Media Anti Advertising Ads: Consumers Make (Parody) Ads Too.  What happens when the consumer fi… http://t.co/nLrYPSCa

  88. This is really interesting. It is for the benefit of the consumers, right? Not for these companies? It is very informative.

    Thank you for sharing.

    -Lea Dee

  89. Hello! I know this is sort of off-topic but I had to ask. Does operating a well-established blog like yours require a large amount of work? I am brand new to blogging however I do write in my diary everyday. I’d like to start a blog so I can easily share my own experience and views online. Please let me know if you have any kind of suggestions or tips for new aspiring blog owners. Appreciate it!

  90. Great selection of parody ads made by consumers against the fashion industry, Qantas, Mastercard & more http://t.co/H3oWcKDv from @SilkCharm

  91. Great selection of parody ads made by consumers against the fashion industry, Qantas, Mastercard & more http://t.co/H3oWcKDv from @SilkCharm

  92. Great selection of parody ads made by consumers against the fashion industry, Qantas, Mastercard & more http://t.co/H3oWcKDv from @SilkCharm

  93. List of 8 Social Media Anti Advertising Ads – spoof, parody, subvertising | @SilkCharm | Laurel Pa.. http://t.co/iGfyzRyN

  94. Great lineup of parody ads made by consumers against fashion industry, Qantas, Mastercard & more http://t.co/sUARoQbH via @SilkCharm

  95. Great lineup of parody ads made by consumers against fashion industry, Qantas, Mastercard & more http://t.co/sUARoQbH via @SilkCharm

  96. 8 Social Media Anti Advertising Ads| Thanks, @SilkCharm http://t.co/yspkM5ml #yam

  97. 8 Social Media Anti Advertising Ads| Thanks, @SilkCharm http://t.co/yspkM5ml #yam

  98. 8 Social Media Anti Advertising Ads| Thanks, @SilkCharm http://t.co/yspkM5ml #yam

  99. 8 Social Media Anti Advertising Ads| Thanks, @SilkCharm http://t.co/yspkM5ml #yam

  100. List of 8 Social Media Anti Advertising Ads – spoof, parody, subvertising | @SilkCharm | Laurel Pa.. http://t.co/2NsalOyu

  101. 8 Social Media Anti Advertising Ads http://t.co/1P3TPOfA

  102. Why does consumer generated media matter? These anti-advertisements show how it could impact your brand: http://t.co/JkZuBI34 via @SilkCharm

  103. List of 8 Social Media Anti Advertising Ads /By @SilkCharm http://t.co/G8iSrQbd The Mastercard parody is indeed priceless – don't miss it :)

  104. List of 8 Social Media Anti Advertising Ads » Laurel Papworth http://t.co/Kev062Xm via @SilkCharm

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