Feb 062012
 
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Forbes Magazine recently very kindly named me in the global Forbes Top 50 Social Media Influencers. I thought I would repay the compliment by listing in order of Influence, the top 500 Australian Journalists by influence in social media. Editors should really pay attention – if the journalists are not connecting with readers, having their content distributed through communities, are they fulfilling ALL of their brief (to communicate stories that will be read and discussed by Australians)? At the moment, social media influence is in the hands of industry experts who write (original source) or find (filter) stories and then distribute them into the community. I’m pretty sure Journalists will do that even better as they move into online communities properly (not just use it to pilfer stories for traditional media).

FYI Leaderboards (lists) are an important function of community online or offline. The Role of Leaderboards in Online Communities.

From PeerIndex. Compare with the (outdated) Klout list  – based on my list from 2009. Use your scrolly-wheely-mousey thing to scroll. Which journalist/media person is missing? Let me know, I’ll add them, and we’ll see where they are on the list :)

Note Rupert Murdoch and Monica Attard are fairly new to social media so their ranking will increase if they continue to use it.

Influence is a funny thing – other people have to say you have it. And more than say, they have to show it in their actions. Retweeting, sharing, liking, forwarding, commenting, emailing… that’s influence. In some senses “influence” is filtering. Communities seek out people who can filter for them. Journalists filter News, Academia filters Research, Academy Awards filters Actors, Olympics filters SportsPeople. And I’m filtering Journalists for you. ;)

social_media_influencers LP

Always consider the filtering system e.g. Authors. First they must finish the book, then they must get published, then they must get distributed, then they must get on a Top list, then they need word of mouth. Lots of filtering to be a successful author. Here is a list of different types of Influencers and Social Media.

Influence is a TIME thing too.

Start, build a profile, contribute, get rewarded in comments and connections, if you don’t like what you get rewarded with, revise your tone and strategies.

Social Web - Reputation Management Cycles diagram

What do you think? Can journalists that come with inbuilt reputation systems of filters by Editors and Media Proprietors gain EARNED media in social media?

Images from my diagram set.

DISCLAIMER: I run classes on building reputation and influence in social media and how to find influencers. #RhymeMeetReason

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  114 Responses to “Australian Journalists and Social Media Influence”

  1. Australian Journalists Top 500 and Social Media Influence | @SilkCharm | Laurel Papworth http://t.co/IpswkRmv

  2. Australian Journalists Top 500 and Social Media Influence | @SilkCharm | Laurel Papworth http://t.co/IpswkRmv

  3. Australian Journalists Top 500 and Social Media Influence | @SilkCharm | Laurel Papworth http://t.co/IpswkRmv

  4. Australian Journalists and Social Media Influence | @SilkCharm … http://t.co/U9Q745O8

  5. Australian Journalists and Social Media Influence: http://t.co/BrsEM9Ek

  6. Australian Journalists Top 500 and Social Media Influence | @SilkCharm | Laurel Papworth http://t.co/IpswkRmv

  7. I haven't heard of anyone on this list except for Jeff Jarvis. That's what happens when you use algorithms http://t.co/tNwNJwij

  8. Australian Journalists and Social Media Influence | @SilkCharm … http://t.co/EEG3mO68

  9. Australian Journalists and Social Media Influence | @SilkCharm … http://t.co/f6r2ikUa

  10. Australian Journalists Top 500 and Social Media Influence of Laurel Papworth http://t.co/9FBnOUt1

  11. Australian Journalists and Social Media Influence | @SilkCharm … http://t.co/I0jeCrwb

  12. Australian Journalists and Social Media Influence http://t.co/0jPZU7Hj #yam #li

  13. Australian Journalists and Social Media Influence: Forbes Magazine recently very kindly named me in the global F… http://t.co/yM70CnsW

  14. @RyanSheales Here it is. How very bloody dare they. – http://t.co/vcOJYV2X

  15. @JennaPrice Look at this http://t.co/HtpX7V8s, then read @Asher_Wolf and @SilkCharm tweets

  16. Did you know Australia's '9th most influential "journalist" on social media' is also an excellent cook? http://t.co/N4d5s8pY #luckywife

  17. @jcmc You're at No 427 on this list: http://t.co/uUvkxXqR

  18. Hey who knew? Only 238 spots to get @jendudley! “@AndrewJaffrey: at number 288 its @zipfox http://t.co/KEtfvYOK”

  19. Shattered to JUST miss @SilkCharm's influential journo Twits top 100: http://t.co/HnmB2Vuc But at least I beat that nong @Joe_Hildebrand.

  20. Shattered to JUST miss @SilkCharm's influential journo Twits top 100: http://t.co/HnmB2Vuc But at least I beat that nong @Joe_Hildebrand.

  21. Australian Journalists and Social Media Influence http://t.co/layrsiuU via @zite

  22. Congrats @zipfox!! RT Australian Journalists and Social Media Influence: @silkcharm http://t.co/e0QquQQE

  23. List of Australian journalists in order of social media influence from @silkcharm http://t.co/vVl943Hg

  24. RT @rossdawson: List of Australian journalists in order of social media influence from @silkcharm http://t.co/cRzHsTyJ

  25. List of Australian journalists in order of social media influence from @silkcharm http://t.co/vVl943Hg

  26. http://t.co/4UyeflZu Australian Journalists and Social Media Influence | @SilkCharm …: A list, in order, of th… http://t.co/RpBnSoNA

  27. Thank you! :) RT @rossdawson: List of Australian journalists in order of social media influence from @SilkCharm http://t.co/YmUFBYwB

  28. Australian Journalists and Social Media Influence | @SilkCharm | Laurel Papworth http://t.co/ZzU8XRRI

  29. “@meadea: Australian Journalists and Social Media Influence | @SilkCharm | Laurel Papworth http://t.co/KKJ1X0Zx”

  30. Interesting – List of Australian journalists in order of social media influence from @SilkCharm http://t.co/9cfVijkT

  31. List of Australian journalists in order of social media influence from @silkcharm http://t.co/vVl943Hg

  32. Interesting – List of Australian journalists in order of social media influence from @SilkCharm http://t.co/9cfVijkT

  33. Australian Journalists and Social Media Influence | @SilkCharm | Laurel Papworth http://t.co/W1eFZqtf

  34. Australian Journalists and Social Media Influence | @SilkCharm | Laurel Papworth http://t.co/CVgg7vlz

  35. No.430ish! Haha! #influential RT @screelman: List Australian journalists in order of social media influence @SilkCharm http://t.co/1caRK69B

  36. “@rossdawson: List of Australian journalists in order of social media influence from @silkcharm http://t.co/rXw9vIaQ” VALUABLE!!

  37. List of Australian journalists in order of social media influence from @silkcharm http://t.co/vVl943Hg

  38. Australian Journalists and Social Media Influence | @SilkCharm …: A list, in order, of the Australian Journali… http://t.co/cjA3zPSL

  39. Australian Journalists and Social Media Influence | @SilkCharm …: A list, in order, of the Australian Journali… http://t.co/zN0HZK7G

  40. Australian Journalists and Social Media Influence | @SilkCharm … http://t.co/Omy63bpS

  41. Australian Journalists and Social Media Influence | @SilkCharm … http://t.co/dzagXSKt

  42. Australian Journalists and Social Media Influence | @SilkCharm …: A list, in order, of the Australian Journali… http://t.co/ARd9Am25

  43. Australian Journalists and Social Media Influence | @SilkCharm …: A list, in order, of the Australian Journali… http://t.co/shPaq82q

  44. Australian Journalists and Social Media Influence | @SilkCharm …: A list, in order, of the Australian Journali… http://t.co/TaMLWK8K

  45. Australian Journalists and Social Media Influence | @SilkCharm … http://t.co/jKSfkBpf

  46. Australian Journalists and Social Media Influence | @SilkCharm …: A list, in order, of the Australian Journali… http://t.co/oqfE5tbl

  47. Australian Journalists and Social Media Influence | @SilkCharm … http://t.co/rX9rNpFS

  48. Australian Journalists and Social Media Influence | @SilkCharm … http://t.co/zlU5vWsX

  49. Laura Tingle (@latingle) appears to be missing.

    • Thankyou, Laura came in at 155 :)

      • That’s the interesting thing about influence on social media. Altho LaTingle is around 155-6 on Peerindex, you will find that most ppl on Twitter wld rank her second or third after Colvinius for trust and influence. The fact that she tweets less than Colvin is immaterial to them.

  50. Australian Journalists and Social Media Influence | @SilkCharm …: A list, in order, of the Australian Journali… http://t.co/o8ZCdIPo

  51. Thanks for the list Laurel, why Peer and not Klout? what do you find is the difference between them?

    • My list is already on Twitter and Peer pulls it in. Klout doesn’t have that service does it? I don’t want to manually check 500+ Klout scores ;)

      • Also, a lot of people, myself included, have opted out of Klout because of its dodgy business practices and arbitrary scoring.

        • verrry difficult to opt out Caitlin, did you find it so? Laurel haven’t tried it on any of my lists. I wonder how the same list would rank on Klout though just curious.

        • Opting out is not really an option – most of the people on the list did not opt into the ranking program (the ones with “register” on their line), but it ranks them anyway!

  52. Utter Tosh http://t.co/GaGsqkqD @colvinius may be the Dean of Oztwitter by acclamation but latika & *not* @mfarnsworth? Hello? Bueller?

  53. Australian Journalists and Social Media Influence | @SilkCharm … http://t.co/6Dn57BXV #socialmedia

  54. Australian Journalists and Social Media Influence | @SilkCharm …: A list, in order, of the Australian Journali… http://t.co/eH8HfSEE

  55. Australian Journalists and Social Media Influence | @SilkCharm …: A list, in order, of the Australian Journali… http://t.co/u86poffY

  56. Australian Journalists and Social Media Influence | @SilkCharm …: A list, in order, of the Australian Journali… http://t.co/WCNeVUGv

  57. Australian Journalists and Social Media Influence | @SilkCharm …: A list, in order, of the Australian Journali… http://t.co/JsOqmZvM

  58. Australian Journalists and Social Media Influence | @SilkCharm … http://t.co/5axAA80I

  59. Australian Journalists and Social Media Influence | @SilkCharm …: A list, in order, of the Australian Journali… http://t.co/f1Vaomn8

  60. Hi Laurel,
    The list is quite interesting but I also wonder how you define journalist. Some of the people on the list are as much journalists as I am. Aren’t we all journalists now? Maybe I’m just being pedantic.
    Mark

    • Everyone is a journalist now – but tracking the behaviours of traditional journalists & how they are or arent using Twitter etc has been fascinating. My first post in this series in 2009 had less than 50 journos on it, and they werent particularly influential at all: this sector has changed a lot!

  61. The top 500 Australian Journalists' social media influence from @silkcharm http://t.co/uZ93n7VS

  62. http://t.co/bk2b20MN
    Great link – thanks @tomatom @nbramwell

  63. The top 500 Australian Journalists' social media influence from @silkcharm http://t.co/uZ93n7VS

  64. Australian Journalists and Social Media Influence http://t.co/a3WP1dV4 | @SilkCharm | (via @eamonjethi)

  65. @SilkCharm ranks Aussie journos by social media influence http://t.co/TxSHXwrv

  66. clearly a very dodgy survey. 84. harumph. RT @readfearn: @SilkCharm ranks Aussie journos by social media influence http://t.co/SIWUWj6Z

  67. RT @Silkcharm: Australian Journalists and Social Media Influence http://t.co/lg8bZwqI

  68. Great blog by Laurel Papworth on Australian Journalists and Social Media Influence http://t.co/qcvSZiFR RT:@SilkCharm

  69. Australian Journalists and Social Media Influence
    http://t.co/lCWsitUt http://t.co/FyYPZzkw

  70. Great blog by Laurel Papworth on Australian Journalists and Social Media Influence http://t.co/qcvSZiFR RT:@SilkCharm

  71. clearly a very dodgy survey. 84. harumph. RT @readfearn: @SilkCharm ranks Aussie journos by social media influence http://t.co/SIWUWj6Z

  72. So it is journalists only not bloggers you included? I would have also thought Mamma Mia would have been higher up.

    • I think MamaMia splits her traffic across multiple Identities… not sure how this service rates that, or collates it. Her newspaper column hasn’t probably been added in yet… dunno.

  73. Hi Laurel,
    Could you explain or link to explanation of how you calculate each category?

  74. Slightly bizarre list IMHO. I wouldn’t have classified Rod Peno as a journalist for example although he works for a news organisation, obviously. I have been a journalist for many years but now that I’m working on the digital production side, I wouldn’t have expected to find myself in a list like this — although feel free to add me :-). There are a couple of other people in the list I would say the same thing about.

    • I agree – I formulated the list back in 2009 (see old blog post) and since then people have quit, been sacked, retired, moved in PR!! or else done other things.
      The list is actually a Twitter list (go to Twitter, create a list). Then Peer brings the list in and rates the people automatically. I just found out that Klout does the same thing – and rates everyone differently. Colvinius drops down, Mama Mia goes up.
      Almost as bad as circulation stats :P
      What is your Twitter ID btw?

  75. Good 2 see @rod3000 @readfearn @bronwen @leighsales in @silkcharm's Top Aussie journos by #socialmedia influence http://t.co/Ckn7uxre

  76. @rod3000 so, you're now a journo? http://t.co/jkx3Fny9

  77. @ProducerMatthew Here's the link I promised you on twitter influence & circulation. http://t.co/H82mZKSv Job hunting atm too ;) @SilkCharm

  78. I would rate @latikambourke & @ashermoses as the top influencers — Australian Journalists and Social Media Influence http://t.co/p3oMrJpj

  79. Apparently I have some influence. http://t.co/rEzAJ05n Over what or whom I'm not quite sure. Certainly not my daughter.

  80. @SilkCharm's journalists with social media influence http://t.co/YQbLlJfr inc @tom_mitchell286 @valeriekhoo @georgiedent @bhowarth @niltiac

  81. @SilkCharm's journalists with social media influence http://t.co/YQbLlJfr inc @tom_mitchell286 @valeriekhoo @georgiedent @bhowarth @niltiac

  82. See who the top 500 Australian journalists by influence in social media are: http://t.co/LKHSnl2i (via @SilkCharm)

  83. Hey @bosco08 have you seen this? You came in at 130 – not too shabby! http://t.co/PKVK4XOu

  84. Australian Journalists and Social Media Influence: http://t.co/ONqjsM2g

  85. GOOD RESOURCE: Australian Journalists & Social Media Influence http://t.co/YBk7ngZH via @silkcharm

  86. Congrats to @leighsales & @paulwiggins for making the Top Australian Journalists Influencers in Social Media list :) http://t.co/pcJ2bIsv

  87. Blushing after discovering @SilkCharm has put me on one of her A-lists http://t.co/dVNsQwPk

  88. Blushing after discovering @SilkCharm has put me on one of her A-lists http://t.co/dVNsQwPk

  89. This is gold! Australian Journalists and Social Media Influence | @SilkCharm | Laurel Papworth http://t.co/ZqgaTlEA

  90. This is gold! Australian Journalists and Social Media Influence | @SilkCharm | Laurel Papworth http://t.co/ZqgaTlEA

  91. Top 500 Aussie Journos & Social Media Influence | http://t.co/ScIugoZD I saw @danielhurstbne at #129 & @sueGCB at #142 on the list

  92. RT @TopsyRT: Australian Journalists and Social Media Influence | @SilkCharm | Laurel Papworth http://t.co/kIbx2KyG

  93. @feed_the_chooks oh that thing is this what you mean? http://t.co/fcYPsJrp

  94. @JacobPetkovic Thanks, buddy. Good to hear! Also: this may be of interest: http://t.co/qpMtf6o4

  95. Social media is best way to convey your message through the world and social media done this job for the journalist.

  96. Australian Journalists and Social Media Influence http://t.co/re2EEgam

  97. @JennaPrice Is this (month old) list of australian journalists and their SM influence of interest? http://t.co/pK4WKNNf

  98. @michellegriff @mlaich The List appears to be a list of 500 journalists/'journalists' the listmaker has heard of…http://bit.ly/GCIcRp

  99. [...] Australian Journalists and Social Media Influence | @SilkCharm | Laurel Papworth Forbes Magazine recently very kindly named me in the global Forbes Top 50 Social Media Influencers. [...]

  100. @rod3000 Damn you! More SMEGgy than I am. http://t.co/EE7bwIt6

  101. RT @Silkcharm: Australian Journalists and Social Media Influence http://t.co/Eqm6rWM3

  102. RT @Silkcharm: Australian Journalists and Social Media Influence http://t.co/EhxzMXCr

  103. @78KGG MT @perthtones: Aussie journos on twitter http://t.co/TRgdxfvV Aussie MPs http://t.co/h93gjAuX

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