Feb 062012
 

Forbes Magazine recently very kindly named me in the global Forbes Top 50 Social Media Influencers. I thought I would repay the compliment by listing in order of Influence, the top 500 Australian Journalists by influence in social media. Editors should really pay attention – if the journalists are not connecting with readers, having their content distributed through communities, are they fulfilling ALL of their brief (to communicate stories that will be read and discussed by Australians)? At the moment, social media influence is in the hands of industry experts who write (original source) or find (filter) stories and then distribute them into the community. I’m pretty sure Journalists will do that even better as they move into online communities properly (not just use it to pilfer stories for traditional media).

FYI Leaderboards (lists) are an important function of community online or offline. The Role of Leaderboards in Online Communities.

From PeerIndex. Compare with the (outdated) Klout list  – based on my list from 2009. Use your scrolly-wheely-mousey thing to scroll. Which journalist/media person is missing? Let me know, I’ll add them, and we’ll see where they are on the list :)

Note Rupert Murdoch and Monica Attard are fairly new to social media so their ranking will increase if they continue to use it.

Influence is a funny thing – other people have to say you have it. And more than say, they have to show it in their actions. Retweeting, sharing, liking, forwarding, commenting, emailing… that’s influence. In some senses “influence” is filtering. Communities seek out people who can filter for them. Journalists filter News, Academia filters Research, Academy Awards filters Actors, Olympics filters SportsPeople. And I’m filtering Journalists for you. ;)

social_media_influencers LP

Always consider the filtering system e.g. Authors. First they must finish the book, then they must get published, then they must get distributed, then they must get on a Top list, then they need word of mouth. Lots of filtering to be a successful author. Here is a list of different types of Influencers and Social Media.

Influence is a TIME thing too.

Start, build a profile, contribute, get rewarded in comments and connections, if you don’t like what you get rewarded with, revise your tone and strategies.

Social Web - Reputation Management Cycles diagram

What do you think? Can journalists that come with inbuilt reputation systems of filters by Editors and Media Proprietors gain EARNED media in social media?

Images from my diagram set.

DISCLAIMER: I run classes on building reputation and influence in social media and how to find influencers. #RhymeMeetReason

If you enjoyed this post, please consider leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader. Follow @Silkcharm on Twitter. Or you could just dance nekkid around the room for me.
  • http://twitter.com/garyphayes/status/166419328332337153 Gary Hayes

    Australian Journalists Top 500 and Social Media Influence | @SilkCharm | Laurel Papworth http://t.co/IpswkRmv

  • http://twitter.com/silkcharm/status/166419362771771392 Laurel Papworth

    Australian Journalists Top 500 and Social Media Influence | @SilkCharm | Laurel Papworth http://t.co/IpswkRmv

  • http://twitter.com/emilycbaxter/status/166419498340065280 EmilyCBaxter

    Australian Journalists Top 500 and Social Media Influence | @SilkCharm | Laurel Papworth http://t.co/IpswkRmv

  • http://twitter.com/twiterpreneur/status/166419796743827456 Twiter Preneur

    Australian Journalists and Social Media Influence | @SilkCharm … http://t.co/U9Q745O8

  • http://twitter.com/sonjabs/status/166420324542447616 Sonja Bernhardt OAM

    Australian Journalists and Social Media Influence: http://t.co/BrsEM9Ek

  • http://twitter.com/cimny/status/166420393551343616 cimny

    Australian Journalists Top 500 and Social Media Influence | @SilkCharm | Laurel Papworth http://t.co/IpswkRmv

  • http://twitter.com/jlllow/status/166420939184160768 JLLLOW

    I haven't heard of anyone on this list except for Jeff Jarvis. That's what happens when you use algorithms http://t.co/tNwNJwij

  • http://twitter.com/testrssfeed10/status/166422235563835392 PRO

    Australian Journalists and Social Media Influence | @SilkCharm … http://t.co/EEG3mO68

  • http://twitter.com/socialdepot/status/166422398650953729 Sheetal Goel

    Australian Journalists and Social Media Influence | @SilkCharm … http://t.co/f6r2ikUa

  • http://twitter.com/lizarraldediego/status/166425817839173632 DIEGO ROD LIZARRALDE

    Australian Journalists Top 500 and Social Media Influence of Laurel Papworth http://t.co/9FBnOUt1

  • http://twitter.com/gerisalsig/status/166437708410007552 Geri Salsig

    Australian Journalists and Social Media Influence | @SilkCharm … http://t.co/I0jeCrwb

  • http://twitter.com/msabotkoski/status/166438206609440768 Mary Sabotkoski

    Australian Journalists and Social Media Influence http://t.co/0jPZU7Hj #yam #li

  • http://twitter.com/ecomunidades/status/166439383216558080 comunidades

    Australian Journalists and Social Media Influence: Forbes Magazine recently very kindly named me in the global F… http://t.co/yM70CnsW

  • http://twitter.com/mikestuchbery/status/166442051360137217 Mike Stuchbery

    @RyanSheales Here it is. How very bloody dare they. – http://t.co/vcOJYV2X

  • http://twitter.com/nanopunk/status/166443088376639488 Jenna Pitcher

    @JennaPrice Look at this http://t.co/HtpX7V8s, then read @Asher_Wolf and @SilkCharm tweets

  • http://twitter.com/bronwynhinz/status/166444167457804288 Bronwyn Hinz

    Did you know Australia's '9th most influential "journalist" on social media' is also an excellent cook? http://t.co/N4d5s8pY #luckywife

  • http://twitter.com/dr_tad/status/166445348284407808 Dr_Tad

    @jcmc You're at No 427 on this list: http://t.co/uUvkxXqR

  • http://twitter.com/zipfox/status/166445538710011905 charlie fox

    Hey who knew? Only 238 spots to get @jendudley! “@AndrewJaffrey: at number 288 its @zipfox http://t.co/KEtfvYOK”

  • http://twitter.com/thetowncrier/status/166445644918173696 Jason Whittaker

    Shattered to JUST miss @SilkCharm's influential journo Twits top 100: http://t.co/HnmB2Vuc But at least I beat that nong @Joe_Hildebrand.

  • http://twitter.com/drag0nista/status/166447913680125952 Drag0nista

    Shattered to JUST miss @SilkCharm's influential journo Twits top 100: http://t.co/HnmB2Vuc But at least I beat that nong @Joe_Hildebrand.

  • http://twitter.com/neridahart/status/166456338472378368 NeridaHart

    Australian Journalists and Social Media Influence http://t.co/layrsiuU via @zite

  • http://twitter.com/christoradio/status/166461549186252800 Christo

    Congrats @zipfox!! RT Australian Journalists and Social Media Influence: @silkcharm http://t.co/e0QquQQE

  • http://twitter.com/rossdawson/status/166471175856340993 Ross Dawson

    List of Australian journalists in order of social media influence from @silkcharm http://t.co/vVl943Hg

  • http://twitter.com/tatitosi/status/166471854918348800 Tatiana Tosi

    RT @rossdawson: List of Australian journalists in order of social media influence from @silkcharm http://t.co/cRzHsTyJ

  • http://twitter.com/beccaannej/status/166472266778021888 Rebecca Johnston

    List of Australian journalists in order of social media influence from @silkcharm http://t.co/vVl943Hg

  • http://twitter.com/walkingmedia/status/166474049852157953 media man

    http://t.co/4UyeflZu Australian Journalists and Social Media Influence | @SilkCharm …: A list, in order, of th… http://t.co/RpBnSoNA

  • http://twitter.com/silkcharm/status/166476279879700480 Laurel Papworth

    Thank you! :) RT @rossdawson: List of Australian journalists in order of social media influence from @SilkCharm http://t.co/YmUFBYwB

  • http://twitter.com/marketingeyeaus/status/166476977182740480 Mellissah Smith

    Australian Journalists and Social Media Influence | @SilkCharm | Laurel Papworth http://t.co/ZzU8XRRI

  • http://twitter.com/raymundmiranda/status/166477563584184320 Raymund Miranda

    “@meadea: Australian Journalists and Social Media Influence | @SilkCharm | Laurel Papworth http://t.co/KKJ1X0Zx”

  • http://twitter.com/screelman/status/166477918166466561 Sarah Creelman

    Interesting – List of Australian journalists in order of social media influence from @SilkCharm http://t.co/9cfVijkT

  • http://twitter.com/frostfang83/status/166479125777883136 Michael Barber

    List of Australian journalists in order of social media influence from @silkcharm http://t.co/vVl943Hg

  • http://twitter.com/swainy7/status/166483661535985664 Andrew Swain

    Interesting – List of Australian journalists in order of social media influence from @SilkCharm http://t.co/9cfVijkT

  • http://twitter.com/ritters90/status/166484808673927169 Ritesh Patel

    Australian Journalists and Social Media Influence | @SilkCharm | Laurel Papworth http://t.co/W1eFZqtf

  • http://twitter.com/ritters90/status/166484817322590208 Ritesh Patel

    Australian Journalists and Social Media Influence | @SilkCharm | Laurel Papworth http://t.co/CVgg7vlz

  • http://twitter.com/swainy7/status/166485545076277250 Andrew Swain

    No.430ish! Haha! #influential RT @screelman: List Australian journalists in order of social media influence @SilkCharm http://t.co/1caRK69B

  • http://twitter.com/stuartrjackson/status/166487876010389504 Stuart R Jackson

    “@rossdawson: List of Australian journalists in order of social media influence from @silkcharm http://t.co/rXw9vIaQ” VALUABLE!!

  • http://twitter.com/_rebeccajackson/status/166500098883321856 Rebecca Jackson

    List of Australian journalists in order of social media influence from @silkcharm http://t.co/vVl943Hg

  • http://twitter.com/vdotnext/status/166500121780027392 Randy Hamilton

    Australian Journalists and Social Media Influence | @SilkCharm …: A list, in order, of the Australian Journali… http://t.co/cjA3zPSL

  • http://twitter.com/randyhamilton/status/166500311891050498 Randy Hamilton

    Australian Journalists and Social Media Influence | @SilkCharm …: A list, in order, of the Australian Journali… http://t.co/zN0HZK7G

  • http://twitter.com/stmiller42/status/166516916624703488 Steven Miller

    Australian Journalists and Social Media Influence | @SilkCharm … http://t.co/Omy63bpS

  • http://twitter.com/tzabaoth/status/166516922152783872 SEO, PPC, SEM

    Australian Journalists and Social Media Influence | @SilkCharm … http://t.co/dzagXSKt

  • http://twitter.com/reshmapkraj/status/166516923855675392 reshma

    Australian Journalists and Social Media Influence | @SilkCharm …: A list, in order, of the Australian Journali… http://t.co/ARd9Am25

  • http://twitter.com/sweet_chick_/status/166516925080420352 Claudia Blick

    Australian Journalists and Social Media Influence | @SilkCharm …: A list, in order, of the Australian Journali… http://t.co/shPaq82q

  • http://twitter.com/paulrcastillo/status/166516923981500417 Paul Castillo

    Australian Journalists and Social Media Influence | @SilkCharm …: A list, in order, of the Australian Journali… http://t.co/TaMLWK8K

  • http://twitter.com/la_george/status/166516932558864384 George Strom

    Australian Journalists and Social Media Influence | @SilkCharm … http://t.co/jKSfkBpf

  • http://twitter.com/kwesleyhowe/status/166518930133876738 Kenneth Howe

    Australian Journalists and Social Media Influence | @SilkCharm …: A list, in order, of the Australian Journali… http://t.co/oqfE5tbl

  • http://twitter.com/hot_chick_1337/status/166519083934826496 Jessie Smith

    Australian Journalists and Social Media Influence | @SilkCharm … http://t.co/rX9rNpFS

  • http://twitter.com/itsverarich/status/166519226285293568 Vera Rich

    Australian Journalists and Social Media Influence | @SilkCharm … http://t.co/zlU5vWsX

  • virginia

    Laura Tingle (@latingle) appears to be missing.

    • Laurel Papworth

      Thankyou, Laura came in at 155 :)

      • http://www.dragonistasblog.com Drag0nista

        That’s the interesting thing about influence on social media. Altho LaTingle is around 155-6 on Peerindex, you will find that most ppl on Twitter wld rank her second or third after Colvinius for trust and influence. The fact that she tweets less than Colvin is immaterial to them.

  • http://twitter.com/howiquitwork/status/166522263254990848 Jessica Anderson

    Australian Journalists and Social Media Influence | @SilkCharm …: A list, in order, of the Australian Journali… http://t.co/o8ZCdIPo

  • http://www.digitalbreezes.com Leonie Smith

    Thanks for the list Laurel, why Peer and not Klout? what do you find is the difference between them?

    • Laurel Papworth

      My list is already on Twitter and Peer pulls it in. Klout doesn’t have that service does it? I don’t want to manually check 500+ Klout scores ;)

      • http://www.caitlinfitzsimmons.com Caitlin

        Also, a lot of people, myself included, have opted out of Klout because of its dodgy business practices and arbitrary scoring.

        • http://www.digitalbreezes.com Leonie Smith

          verrry difficult to opt out Caitlin, did you find it so? Laurel haven’t tried it on any of my lists. I wonder how the same list would rank on Klout though just curious.

        • Laurel Papworth

          Opting out is not really an option – most of the people on the list did not opt into the ranking program (the ones with “register” on their line), but it ranks them anyway!

  • http://twitter.com/juliusflywheel/status/166526953136988160 Julius Flywheel

    Utter Tosh http://t.co/GaGsqkqD @colvinius may be the Dean of Oztwitter by acclamation but latika & *not* @mfarnsworth? Hello? Bueller?

  • http://twitter.com/billmabry/status/166528530623119360 Bill Mabry

    Australian Journalists and Social Media Influence | @SilkCharm … http://t.co/6Dn57BXV #socialmedia

  • http://twitter.com/zimmermitch/status/166533470640799745 Michelle Zimmerman

    Australian Journalists and Social Media Influence | @SilkCharm …: A list, in order, of the Australian Journali… http://t.co/eH8HfSEE

  • http://twitter.com/hayrobley/status/166533470649196544 Hayley Roberts

    Australian Journalists and Social Media Influence | @SilkCharm …: A list, in order, of the Australian Journali… http://t.co/u86poffY

  • http://twitter.com/stefi_lopez/status/166533473820098560 stephanie lopez

    Australian Journalists and Social Media Influence | @SilkCharm …: A list, in order, of the Australian Journali… http://t.co/WCNeVUGv

  • http://twitter.com/celia_amaro/status/166533475502010368 celia amaro

    Australian Journalists and Social Media Influence | @SilkCharm …: A list, in order, of the Australian Journali… http://t.co/JsOqmZvM

  • http://twitter.com/wealthy_freedom/status/166549209535881216 Wealthy Freedom

    Australian Journalists and Social Media Influence | @SilkCharm … http://t.co/5axAA80I

  • http://twitter.com/bettysharma12/status/166602384531927040 Betty Sharma

    Australian Journalists and Social Media Influence | @SilkCharm …: A list, in order, of the Australian Journali… http://t.co/f1Vaomn8

  • http://www.masmithers.com Mark Smithers

    Hi Laurel,
    The list is quite interesting but I also wonder how you define journalist. Some of the people on the list are as much journalists as I am. Aren’t we all journalists now? Maybe I’m just being pedantic.
    Mark

    • Laurel Papworth

      Everyone is a journalist now – but tracking the behaviours of traditional journalists & how they are or arent using Twitter etc has been fascinating. My first post in this series in 2009 had less than 50 journos on it, and they werent particularly influential at all: this sector has changed a lot!

  • http://twitter.com/sairsp/status/166676637205807104 Sarah Phillips

    The top 500 Australian Journalists' social media influence from @silkcharm http://t.co/uZ93n7VS

  • http://twitter.com/luisaatsapore/status/166686638460780544 Luisa Lucchesi

    http://t.co/bk2b20MN
    Great link – thanks @tomatom @nbramwell

  • http://twitter.com/emma_rowland/status/166689322710466561 Emma Rowland

    The top 500 Australian Journalists' social media influence from @silkcharm http://t.co/uZ93n7VS

  • http://twitter.com/leeannkhoh/status/166691364271177728 Lee-Ann Khoh

    Australian Journalists and Social Media Influence http://t.co/a3WP1dV4 | @SilkCharm | (via @eamonjethi)

  • http://twitter.com/readfearn/status/166693047277588480 Graham Readfearn

    @SilkCharm ranks Aussie journos by social media influence http://t.co/TxSHXwrv

  • http://twitter.com/greenj/status/166693367613358080 Jonathan Green

    clearly a very dodgy survey. 84. harumph. RT @readfearn: @SilkCharm ranks Aussie journos by social media influence http://t.co/SIWUWj6Z

  • http://twitter.com/undertowmedia/status/166696070208954368 Undertow Media

    RT @Silkcharm: Australian Journalists and Social Media Influence http://t.co/lg8bZwqI

  • http://twitter.com/awa_pr/status/166714909298655232 AWA

    Great blog by Laurel Papworth on Australian Journalists and Social Media Influence http://t.co/qcvSZiFR RT:@SilkCharm

  • http://twitter.com/smgeelong/status/166717961128779776 Social Media Geelong

    Australian Journalists and Social Media Influence
    http://t.co/lCWsitUt http://t.co/FyYPZzkw

  • http://twitter.com/jeskalouise/status/166723264150900736 Jess Thompson

    Great blog by Laurel Papworth on Australian Journalists and Social Media Influence http://t.co/qcvSZiFR RT:@SilkCharm

  • http://twitter.com/jewelrainbow/status/166801025175527425 jewelrainbow

    clearly a very dodgy survey. 84. harumph. RT @readfearn: @SilkCharm ranks Aussie journos by social media influence http://t.co/SIWUWj6Z

  • http://www.realityravings.com reality Raver

    So it is journalists only not bloggers you included? I would have also thought Mamma Mia would have been higher up.

    • Laurel Papworth

      I think MamaMia splits her traffic across multiple Identities… not sure how this service rates that, or collates it. Her newspaper column hasn’t probably been added in yet… dunno.

  • Ben

    Hi Laurel,
    Could you explain or link to explanation of how you calculate each category?

  • http://www.rosannebersten.com Rosanne Bersten

    Slightly bizarre list IMHO. I wouldn’t have classified Rod Peno as a journalist for example although he works for a news organisation, obviously. I have been a journalist for many years but now that I’m working on the digital production side, I wouldn’t have expected to find myself in a list like this — although feel free to add me :-). There are a couple of other people in the list I would say the same thing about.

    • Laurel Papworth

      I agree – I formulated the list back in 2009 (see old blog post) and since then people have quit, been sacked, retired, moved in PR!! or else done other things.
      The list is actually a Twitter list (go to Twitter, create a list). Then Peer brings the list in and rates the people automatically. I just found out that Klout does the same thing – and rates everyone differently. Colvinius drops down, Mama Mia goes up.
      Almost as bad as circulation stats :P
      What is your Twitter ID btw?

      • http://twitter.com/rbersten rosanne bersten

        Belated response! @rbersten, but I think you know that now? :-) Hope to see you at the next Social Media Women… I’m presenting… :-)

  • http://twitter.com/juhasaarinen/status/166982154872565761 Juha Saarinen

    No 19 now. http://t.co/EE7bwIt6 #SuperSMEGJourno

  • http://twitter.com/donmacca/status/167001599573635072 Donnie Maclurcan

    Good 2 see @rod3000 @readfearn @bronwen @leighsales in @silkcharm's Top Aussie journos by #socialmedia influence http://t.co/Ckn7uxre

  • http://twitter.com/karalee_/status/167028632508833792 Karalee Evans

    @rod3000 so, you're now a journo? http://t.co/jkx3Fny9

  • http://twitter.com/katedoak/status/167056790834528256 Kate Doak

    @ProducerMatthew Here's the link I promised you on twitter influence & circulation. http://t.co/H82mZKSv Job hunting atm too ;) @SilkCharm

  • http://twitter.com/michaelkorjen/status/167060944114036739 Michael Korjen

    I would rate @latikambourke & @ashermoses as the top influencers — Australian Journalists and Social Media Influence http://t.co/p3oMrJpj

  • http://twitter.com/georgiedent/status/167061453864583170 Georgina Dent

    Apparently I have some influence. http://t.co/rEzAJ05n Over what or whom I'm not quite sure. Certainly not my daughter.

  • http://twitter.com/franklin_adam/status/167083157416456192 Adam Franklin

    @SilkCharm's journalists with social media influence http://t.co/YQbLlJfr inc @tom_mitchell286 @valeriekhoo @georgiedent @bhowarth @niltiac

  • http://twitter.com/tom_mitchell286/status/167144158690160640 Tom Mitchell

    @SilkCharm's journalists with social media influence http://t.co/YQbLlJfr inc @tom_mitchell286 @valeriekhoo @georgiedent @bhowarth @niltiac

  • http://twitter.com/redagency/status/167467142453796864 Red Agency

    See who the top 500 Australian journalists by influence in social media are: http://t.co/LKHSnl2i (via @SilkCharm)

  • http://twitter.com/nicoleromanosyd/status/167468274727129090 Nicole Romano

    Hey @bosco08 have you seen this? You came in at 130 – not too shabby! http://t.co/PKVK4XOu

  • http://twitter.com/melanie_james/status/167698476879200256 Melanie James

    Australian Journalists and Social Media Influence: http://t.co/ONqjsM2g

  • http://twitter.com/trevoryoung/status/167734781335969792 Trevor Young

    GOOD RESOURCE: Australian Journalists & Social Media Influence http://t.co/YBk7ngZH via @silkcharm

  • http://twitter.com/annnolan/status/167743312848097283 annnolan

    Congrats to @leighsales & @paulwiggins for making the Top Australian Journalists Influencers in Social Media list :) http://t.co/pcJ2bIsv

  • http://twitter.com/paulwallbank/status/167866925018382336 Paul Wallbank

    Blushing after discovering @SilkCharm has put me on one of her A-lists http://t.co/dVNsQwPk

  • http://twitter.com/adamson/status/167867070296489985 Walter Adamson

    Blushing after discovering @SilkCharm has put me on one of her A-lists http://t.co/dVNsQwPk

  • http://twitter.com/wilsonbec/status/169396301065236480 Rebecca Wilson

    This is gold! Australian Journalists and Social Media Influence | @SilkCharm | Laurel Papworth http://t.co/ZqgaTlEA

  • http://twitter.com/jtactivemgmt/status/169396568120762368 Justin Tamsett

    This is gold! Australian Journalists and Social Media Influence | @SilkCharm | Laurel Papworth http://t.co/ZqgaTlEA

  • http://twitter.com/davidgibsonmp/status/169403842495127554 David Gibson

    Top 500 Aussie Journos & Social Media Influence | http://t.co/ScIugoZD I saw @danielhurstbne at #129 & @sueGCB at #142 on the list

  • http://twitter.com/liananio76/status/169638399836303361 Liana Nio

    RT @TopsyRT: Australian Journalists and Social Media Influence | @SilkCharm | Laurel Papworth http://t.co/kIbx2KyG

  • http://twitter.com/chrisberg/status/175156801350795264 Chris Berg

    @feed_the_chooks oh that thing is this what you mean? http://t.co/fcYPsJrp

  • http://twitter.com/feed_the_chooks/status/175374857108860929 M McKenzie-Murray

    @JacobPetkovic Thanks, buddy. Good to hear! Also: this may be of interest: http://t.co/qpMtf6o4

  • http://www.upayaservices.com/ Cherylr Wolf

    Social media is best way to convey your message through the world and social media done this job for the journalist.

  • http://twitter.com/lubotzky/status/176555383811342337 lubotzky.

    Australian Journalists and Social Media Influence http://t.co/re2EEgam

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