Commonwealth Bank are looking for a Social (Media) Marketing Manager – Any takers?
Social Marketing Manager – Sydney
- Located in state of the art offices in the CBD
- Competitive Remuneration and Benefits
Posted by Laurel Papworth at 12:12 am Tagged with: Bank, Benefits The Commonwealth Bank Group, Commonwealth Bank, financial services, institutional banking, jobs, Manager - Any takers, Manager - Sydney Located, marketing manager, Online Communities, retail, Social Marketing Manager, social media, Social Media Australia, social media strategy, social networks, web development
Oct 302009
United Airlines broke a guitar. What ensued online was comprehensively a brand trashing and demonstrated what happens if you don’t pay attention to social media – even just monitoring it – it can cost your company $180,000,000.
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Posted by Laurel Papworth at 7:15 pm Tagged with: anti advertising, anti brand, anti community, anti marketing, anti public relations, anti-branding, anti-PR, apple vs engadget, coi, cost of inaction, dave carroll, Online Communities, social media, Social Media Australia, social networks, steak and shake, United breaks guitars
ABC TV show sacks their host – excuse me, founding host – Jeremy Ray. In the old days, after a week of phone calls and letters to the station that would be the end of it. But now? In today’s social media climate? nuh uh. Jeremy gets online and says it’s cos he’s not a woman he got sacked, the GoodGame crew go the forums and say it was their decision, the community get their knickers in a knot and start a petition, a Facebook goup and a website called SaveJunglist (his gamer handle or nickname). Active anti-brand communities are Continue Reading…
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Posted by Laurel Papworth at 1:41 pm Tagged with: ABC, anti advertising, anti brand, anti community, anti marketing, anti public relations, anti-branding, anti-PR, asher moses, Facebook, good game, Jeremy Ray, junglist, Online Communities, smh, social media, Social Media Australia, social networks
Why traditional media editors will turn to bloggers for articles in the future. Social media = content PLUS audience.
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Posted by Laurel Papworth at 2:06 pm Tagged with: audience, cnn, Director Edition, editors, founder, freelance journalist, guard, journalists, mashable, media editors, media people, Michael Arrington, Online Communities, online community, Pete Cashmore, reach, readership, social media, social networking, social networks, techcrunch, Washington Post
Where is the money in social media? One of the 22 revenue streams is donations and a foundation stone of open source online community economies.
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Posted by Laurel Papworth at 4:56 pm Tagged with: age of stupid, chip in, chipin, donations, drupal, fundable, joomla, LAMP, monetize, Money, Online Communities, open source, paypal donate, pledgie, pligg, revenue, Social Media Business, social networks, sourceforge, whedonesque, wordpress
Oct 212009
I’m a huge fan of advertising campaigns in social spaces that are fun, narrative, a game, and not in your face. This one from The Fun Theory meets all that criteria and more:
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Posted by Laurel Papworth at 6:22 pm Tagged with: Facebook, myspace music, profero, social media, The Fun Theory, Todd Connolly, Toyota, Twitter, USD, Volkswagen, youtube
Oct 212009
Social Media statistics: Ever wondered how many people are blogging, uploading videos, tweeting right at this very minute? Here’s a counter that displays growth of Twitter, money spent on Facebook gifts, number of SMS’s sent worldwide second by second. Social Network activity measured in real time.
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Posted by Laurel Papworth at 8:28 am Tagged with: counter, Facebook, Gary Hayes, numbers, Online Communities, social media, social networks, statistics, Twitter, youtube
What is “the experience economy” – is it the next step on from agrarian, commodity, service…? How does value – and therefore money, currency – shift when people are more willing to pay for intangible experiences than physical goods? Can we monetize something in our minds? The first episode of my new podcast, Social Media Business, looks at revenue stream associated with providing your online community or social networks with a real world experience such as a meetup, conference or party.
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Posted by Laurel Papworth at 1:45 pm Tagged with: APRA, conference, conference organiser, Event, event management, experience, experiential economy, friendster, Joseph Pine, laurel papworth, Monetization, Money, MySpace, nuffnang, pinoy, revenue, Rory Sutherland, secret shows, silkcharm, Singapore, social media, Social Media Business, Ted Talks
Facebook status updates tell us the emotional health of the nation and the Gross National Happiness of members. 300 million ? 400 million? of ‘em.
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Posted by Laurel Papworth at 5:39 pm Tagged with: Christmas, Facebook, Gross National Happiness, Gross National Happiness movement, public holidays, social media, Social Media Australia, social media measurement classes, St Patricks
Electrolux global social media summit in Stockholm with video of me Laurel Papworth as the representative from Australia/Asia. Peter Shankman from HelpAReporterOut was part of the summit too!
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Posted by Laurel Papworth at 6:02 pm Tagged with: 2009, builderscrack, Cameron Reilly, Darren Rowse, duncan riley, electrolux, Facebook, Gary Hayes, habbo, huggies, igrin, India, insqribe, laurel papworth, nz police act, Online Communities, online marketing, peermint, peter shankman, Problogger, RedBubble, reporter, social media, Social Media Australia, social media strategist, social media summit, Stockholm, summit, Sweden, Twitter stream, Wiki
Crucial paradigm versus a client over a Twitter comment. Justified?
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Posted by Laurel Papworth at 9:24 pm Tagged with: crucial paradigm, customer service, Twitter
Oct 062009
Avatar in 3D, Assassins Creed 2 movie and game, all at the Tsuke launch.
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Posted by Laurel Papworth at 7:45 pm Tagged with: 3D, Assassins Creed 2, Avatar, console, content player, film, game, Gary Hayes, glasses, james cameron, MMO player, Oxford, Oxford Arts Factory, personalizemedia, Social Media Australia, Sydney, Twitter, USD, Venice, youtube
Oct 042009
Social media ROI return on investment is a popular topic but what about cost of inaction, COI?
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Posted by Laurel Papworth at 6:10 pm Tagged with: Aaron Koh, Apple iPhone, brand, coi, cost of inaction, Investment Brand, journalist, on mainstream media, return on investment, ROI, Singapore, social media, Social media cost, social media inaction, USD, web 2.0
Oct 042009
Podcaster Leo Laporte explaining how much income and expenses he has for This Week in Technology podcasts: he makes $1.5 million per year, doubling every year and spends $350,000 on costs including 7 staff.
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Posted by Laurel Papworth at 5:43 pm Tagged with: Broadband Network, business manager, cnn, Dave Letterman, leo laporte, mashable, monetizaton, nasty disease, office staff, online, producer, revenue, sharp strategist, social media, Social Media Australia, social networks, sound media business head, Twitter, USD
Oct 042009
measurement in social media presentation at Marketing Now!
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Posted by Laurel Papworth at 3:41 pm Tagged with: laurel papworth, marketing now, measurement, Measuring, Melbourne, social media, Twitter
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