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World Map of Social Networks


You guys seen this – map created by Wandamere, and discussed on Valleywag:

Click on it to get a bigger map, that you can read.

Here’s some of the article for the lazy:

Let’s play global domination. Here’s a map of the world, showing the dominant social networks by country, according to Alexa. There are way more players than anybody, from a vantage point in Silicon Valley, would expect. In the US, the story of social networks is this: there was Friendster, which had no purpose but dating and didn’t scale; then Myspace, which gave people freedom to make ugly personal websites; and then came along Mark Zuckerberg’s Facebook, which was classier.

But other services, such as hi5.com, Bebo, Orkut and Friendster itself, have established, and maintained, footholds outside the US. Unsurprisingly, social networks, which let people share news, photographs and other content with their friends, benefit from network effects. A dominant local site, such as Orkut in Brazil, can hold off the competition because it’s the default, and nobody wants to migrate to another site, however much more advanced, if their friends won’t follow.

Some patterns from the data:

  • Orkut leads in the Indian subcontinent, as well as Brazil;
  • Facebook is stronger, internationally, than Myspace, with surprising strongholds in the Middle East;
  • hi5.com is the most international of all the social networks, leading in Peru, Colombia, Central America, and other, scattered countries such as Mongolia, Romania, and Tunisia;
  • both Bebo and Skyblog follow colonial patterns, the first strong in smaller English-speaking countries such as Ireland and New Zealand, and the latter in Francophone countries;
  • and Friendster, the original social network, leads all across Southeast Asia.
  • Fotolog, a photo service defeated in the US by Friendster, has re-emerged as the dominant social network in Argentina and Chile.

You can see Australia is blue. Facebook blue. the full article on Valleywag has a clickable map and so on.

I don’t have much to say about this – just posted it for interest sake. One thing to be aware of: definitions, particularly when it comes to metrics. For example, 2CH in Japan had over two and half million posts yesterday alone, yet its not on here. If you want to advertise, you may want a site that is number 12 on the global Alexa ratings. Lots of eyeballs (traditional media term for passive consumption). If you want to interact, have a conversation, and co-create with your Japanese consumer, 2ch is a good place to start. Mass or a niche, my poppets? Not that 2ch is a niche by any stretch of the imagination.

For potential social network builders: In Australia, if you don’t target what real Australians are doing, you are going to have to try and piggyback off a major mass network and hope to build traction through Facebook apps and iGoogle/Yahoo/blog widgets. If you don’t target real Australian issues and activities, why would your possible member want to join an Aussie network instead of a global one? And if you’re going global, you are up some well established networks – churn is not as high as you think. But hey, good luck. 🙂

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

One thought on “World Map of Social Networks

  1. Facebook and Orkut are two of the most popular social networking sites. Both of them offer very similar features and capabilities.If we compare Facebook vs. Orkut.com from a market share perspective then it will show you that both are considerably behind MySpace with Facebook owning just over 11.5% of the market share and Orkut having less than 1%. Facebook has become very popular in North America over the last few months whereas Orkut is extremely popular in India.

    Many people prefer Facebook to orkut as Facebook is a much more professional looking whereas Orkut looks somewhat unfinished,Facebook’s Mini Feed feature is useful in seeing a quick snapshot on the latest happenings within your network,the ease at which you can customize layouts within FaceBook, especially the drag and drop option,the ability to supply how you know a person (through school, other friends, work, randomly, etc). This is especially interesting when you and one your contacts know the same person, but through different ways. Creating profiles in such websites for my business hotels, budget hotels, leisure hotels, holiday packages is happening good in Alexa traffic details.

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