First social media marketing campaigns were in the 80’s and 90’s. I’m looking for some, so if you find any, let me know? Here’s the sort of thing – stuff from 1999 and 2000 pointing out how useful social networks (virtual communities back then) are to marketers and advertisers. AOL UK unveils first CompuServe TV…
Following on from my The Coming Tech Bust post: Amid a downturn, another Internet company’s initial offering catches fire Article Abstract: Geocities’ stock price surged in its initial public offering, which also continued investor appetites for Internet company debuts. The virtual community raised its value to $1.1 billion despite its $5 million loss in 1997…
I wrote a few paragraphs recently for The Venture Group newsletter – the pdfs from that issue are gone, but what I wrote seems to be popular. Note the top right: in the next years the market for web 2.0 companies will get standardized. It seems to me that investment companies really do want to…
I spoke at a conference last year about Gonzo Marketing and the move towards underwriting online communities rather than online advertising to static portals as branding model. Here’s a community around supporting people with diabetes in New Zealand. Renima Malhotra and Dr Rosemary Stockdale. Online support for diabetes sufferers The thousands of New Zealanders with…
From VNUNet: More than a third of Americans believe that the virtual worlds they visit online are as important as their dealings in the real world, according to a study. Forty-three per cent of internet users who are members of online communities say they “feel as strongly” about their virtual community as they do about…
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