How the Australian TV Code of Practice creates Media Trolls and #Socialmedia response #ACA9

How the Australian TV Code of Practice creates Media Trolls and #Socialmedia response #ACA9

On December 1st, 2015,  the updated Commercial Television Industry Code of Practice (2015) came into play. And oh boy did it come into play. From two little lines, two little changes… 3.4.2 Nothing in this Section 3 requires a Licensee to allocate equal time to different points of view, or to include every aspect of a person’s viewpoint, nor does…

How 2nd Screen Apps killed off Television Advertising – Social Media TV

As Twitter, Facebook and apps like Zeebox continue to drive attention to TV Shows, they paradoxically kill off TV Advertising. If you are a company looking to advertise would you advertise on the TV during the show’s ad break or on the iPad, smart device during the ad break? TV becomes the loss leader to the 2nd screen apps, as television stations hand over their audiences to 3rd parties.

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