eBay and Community

About this time a year ago I applied for a job at eBay Australia. I figured I’d have a good chance at it, having implemented US -centric initiatives into other theatres (Europe, Asia etc) for major technology companies in the past. I’ve built massive teams from the ground-up for eBay type corporates. Plus… no shock…

Integration of offline and online communities

Integrate online and offline communities for increased stickiness and retention While e-commerce itself continues to be a nebulous component for many companies, as the demise of so many e-tailing efforts in the past year or so certainly indicates, including the Internet and its Generation Y devotees in an online/offline, clicks-and-bricks marketing mix seems paramount. “I…

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