I’ve been asked to speak in Melbourne on April 15th (evening) about the impact of social media, online communities, social networks and call centres. As you probably know, I believe that while marketing and PR want social networks to be about them and their needs, the customer usually has a specific question they want answered,…
That title Corporate Social Media looks funny doesn’t it? I mean, some people still think of ‘social‘ as ‘party‘. Like, Corey from Melbourne on MySpace. They don’t realise that ‘social‘ means ‘society‘ – friends and family, yes, but also sports heroes and politicians and other leaders, and those we deem tabloid worthy – the Angelina…
Is your company planning for the next generation? Fair Trade bananas only please. (video GoodbyeToTheNormals) We don’t see a lot of Chief Social Responsibility Officer jobs (at the C-Level executive) in Australia, but that is about to change. (here’s one in Japan) Wanna see what the job description would look like? Chief Social Responsibility Officer…
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