6 Comments

  1. Hey Laurel just a quick question. If you had 2 minutes in the ear of the Exxon Twit (pardon the pun), what would your advice be from here? Do you think they should exit or stay on in the game.

    P.s I look forward to listening to the podcast

  2. Oh Stay. Take the beating they so richly deserve for “only” destroying less of the planet than the other guys. And own up to being human “I didn’t mean to speak lightly of a serious situation and while, I AM linking to items in the interests of Exxon, any personal comments I make are my own opinions” or similar.

    We learn our lessons faster if we fail forward into conversation, and not back into silence.

    Why, what do you think?

  3. I had this question from a client today – if you start taking part in a very active group / site, and the comments you get back are less than positive, what then?

    My response – at the very least you’ve made a start in engaging people in conversation, and you’ve shown that you give a sh*t about their opinions. More brands should try it really!

  4. First question would be does the brand genuinely want to understand what the consumer really thinks?

    Sounds like a simple β€˜yes’

    But the real question is, is the rest of the business set up to handle this new conversational model? If a great idea for a new product comes out of a Twitter conversation is the protocol in place for the research and development team to take this suggestion and run with it? Are they viewing these conversations as important as the thousand of dollars they spend on Marketing Research. If a great insight comes out of these conversations will they be as valued as an insight that comes out of $100,000 marketing research report?

    If the answer is yes, then this is definitely the right move.

    However make sure that your social media representative encapsulates the living breathing example of your brand. And any content that they produce is inline with the brand values. This may sound like a massive ask but isn’t this what your customer service department is already doing?

  5. CORPORATE SOCIAL NETWORKING: BRANDSTATION
    Brandstation is a collaboration and brand communications platform, created by viewmy.tv ltd. The platform uses social media technology to provide for an engaging and connected online experience.
    Brandstation creates a bespoke platform for companies to use for their internal and external communications to share information across teams in a more social and dynamic way.
    Brandstation offers bespoke solutions around brand communications and marketing. The platform created by Brandstation enables companies to enjoy the functionality of a Web 2.0 corporate social network for team collaboration.
    The platform allows users to video blog, customise event calendars, navigate with tag clouds, change design templates with dynamic flash navigation, manage RSS feeds, share social bookmarks, enjoy an intuitive and customized AJAX interface, and tag and search content across access-controlled team networks.
    Brandstation management features include the ability to access and control user profiles, content management with full control of workflow, the ability to direct events, forums, blogs, category and navigation, multi-format video channel management, real-time analytics reports and API integration.

  6. CORPORATE SOCIAL NETWORKING: BRANDSTATION
    Brandstation is a collaboration and brand communications platform, created by viewmy.tv ltd. The platform uses social media technology to provide for an engaging and connected online experience.
    Brandstation creates a bespoke platform for companies to use for their internal and external communications to share information across teams in a more social and dynamic way.
    Brandstation offers bespoke solutions around brand communications and marketing. The platform created by Brandstation enables companies to enjoy the functionality of a Web 2.0 corporate social network for team collaboration.
    The platform allows users to video blog, customise event calendars, navigate with tag clouds, change design templates with dynamic flash navigation, manage RSS feeds, share social bookmarks, enjoy an intuitive and customized AJAX interface, and tag and search content across access-controlled team networks.
    Brandstation management features include the ability to access and control user profiles, content management with full control of workflow, the ability to direct events, forums, blogs, category and navigation, multi-format video channel management, real-time analytics reports and API integration.

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