How to Write a Social Media Strategy in 9 Steps

How to Write a Social Media Strategy in 9 Steps

ByLaurel Papworth

How to write a #socialmedia strategy for Gov, Organisations.
Covers: Purpose vs Values, Tribes & Customer Avatar (Targeted Comms),Spaces and Platforms, Roles and Personal Brand Gamification, Engagement Life Cycles & Call To Actions, Key Influencers, Voice & Etiquette, Campaign & Activities, Rituals & Conversation Diary
The online course (4hrs of video and practical exercises) is here https://www.udemy.com/social-media-strategy/?couponCode=YT2015

Healthcare and Online Communities

ByLaurel Papworth

Carolina NewsWire reported that:Cary, North Carolina — ProviderLink, Inc., a healthcare I.T. communications company dedicated to helping clients build results-driven online communities, announced that Our Lady of the Lake Regional Medical Center, the largest private medical center in Louisiana, has successfully implemented ProviderLink’s communication tools. The medical center’s case management team is now using ProviderLink…

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