One area I believe that online communities can really, really make a difference is with parents who are struggling with sick kids. Being up in the middle of the night, worrying and then being able to get online and chat/post about your concerns with other parents who are also up in the night worrying helps…
3. Translating community into revenue and profit (woohoo the good stuff!) The six elements of the ‘hexagon’ describe what community looks like, but the real question is how community translates into revenue and profit. The majority of community-building activities do not generate revenue themselves. They create an environment that can potentially stimulate income generation. I…
I was lucky enough to attend the 35th Anniversary Fundraiser for The Shepherd Centre last night. The Shepherd Centre is a charity which began in 1970 helping deaf and hearing impaired children learn to listen and speak so they can reach their individual potential. We receive limited government funding and provide our vital services free…
I’ll be reviewing this topic from time to time. There’s just too much to go through in one sitting and both blog-readers and blog-writers have the attention span of a gnat. Yes you! Oi! This article was targeted at ‘child stars’ in the entertainment industry and the problems they face with privacy both in real…
Inspire is an amazing organisation that understands the value of integrating offline activities with an online community. …will create unprecedented opportunities for young people to help themselves and help others by combining the power of technology with the face-to-face involvement of young people. Inspire delivers three national programs, but I just want to look closely…
… ‘cos the kiddies will make mincemeat out of you if you don’t get your online strategy right. Hey ho! How Marketers Target Kids Online A few online marketing strategies used to bombard kids with brand-related messages include: Words and images that make a Web site feel like a “place” or a “world” Friendly cartoon…
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