Marketing to the kiddies is tough …

… ‘cos the kiddies will make mincemeat out of you if you don’t get your online strategy right. Hey ho!

How Marketers Target Kids Online

A few online marketing strategies used to bombard kids with brand-related messages include:

  • Words and images that make a Web site feel like a “place” or a “world”
  • Friendly cartoon “spokes-characters” that encourage kids to identify with products and companies. (This works especially well when kids recognize the characters from television and toy stores.)
  • Interactive games and activities such as colouring pages, crossword puzzles and word searches featuring brand products and characters
  • Clubs that kids can join, and contests they can enter to win prizes
  • Banner ads linking visitors to other commercial Web
  • Brand-related “e-cards” that kids can send to friends and

Surveys show that most young people view the Internet as
a communication and socialization tool. As a result, companies offer young people “virtual communities” or forums where they can interact and talk with like-minded people.

Gosh? Really? But the links about protecting Kid’s privacy and teaching them how to be safe and responsible online are worth a gander. Also a French version if you are so inclined.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

2 thoughts on “Marketing to the kiddies is tough …

  1. Permalink
    Jonathan Alter: Tom DeLay’s House of Shame. 10/10/05 Michael Kinsley: The reticence fallcy.
    You have a really nice site here. Cant wait to tell my friends about it.

    I run a store for chocolate holiday gift It has lots of chocolate holiday gift items for sale.

    I invite anyone who love chocolate or knows someone who does ot check it out. Oh, and join the mailing list to get your 10% discount code.

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