How Many Australians are On Facebook? 2019
How many Australian users are on Facebook? There are 18 million Australians using Facebook monthly. For gender, and State numbers, read on! by Laurel Papworth
HR and #BigData – How LinkedIn Uses Data Research for Recruitment
HR and Big Data – How LinkedIn Uses Data Research. Microsoft said they bought LinkedIn for the data – such an interesting video on how LinkedIn intends to use the information we provide. Dear students (and workshop participants!) the LinkedIn Economic Graph is the equivalent of Facebook’s Social Graph and aims for these six pillars: …
Facebook Eavesdropping Patent and Congress Questions
Why does Facebook have patents to listen (eavesdrop) through the microphone for ambient sound if they are only using it for uploading your video? My live feed of the Congress hearings cut out right near the end, but did anyone ask these questions? Mr Zuckerberg Facebook submitted a patent 7 years ago to listen to…
Cambridge Analytica vs Beacon – Facebook Australia Quantium
Ancient history? From Beacon to Cambridge Analytica, and Quantium. How Facebook and Twitter work with big data companies in Australia and beyond. In 2007 Facebook got into trouble for Beacon – I wrote about it at the time – a service that reported on your behaviours online and offline for “personalisation” purposes. From Beacon to Cambridge…
Staff Persona Avatars: Social Media, Big Data and Employer Branding
Would you use big data tools that analyse social media to identify your perfect job and ditch unsuitale jobs? Should organisations use big data tools to analyse social media to identify perfect candidates and ditch less than ideal ones? Employer Branding and Social Media profiling I find tools like Key Values lots of fun but…
Social Media is Dead, Long Live Big Data
Social Media has trained artificial intelligence and now Big Data is taking over. Scary, illuminating, real. Welcome to the Matrix/Minority Report. No wonder Woolworths don’t bother with a Twitter account. That’s for low level customer service stuff. They are focussing on the DATA behind social media. Viva La Big Data. I’ve been giving some keynote…
Facebook for Marketing Research: Political Polls #auspol
Using Facebook for sentiment analysis of the coming election. A free marketing research tool. Beats focus groups!
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