Australia: Corporate Social Media

That title Corporate Social Media looks funny doesn’t it? I mean, some people still think of ‘social‘ as ‘party‘. Like, Corey from Melbourne on MySpace. They don’t realise that ‘social‘ means ‘society‘ – friends and family, yes, but also sports heroes and politicians and other leaders, and those we deem tabloid worthy – the Angelina…

Australia – Event: Media 08

Are you going? Media 08 Australia’s Annual Report for Digital Professionals. Friday 7th March, 9.00am – 5.30pmJones Bay Wharf, Pyrmont, Sydney Australia’s leading digital media organisations, Fairfax Digital and X|Media|Lab, bring you a one-day executive briefing on all you need to know about digital media for the year 2008. “Media ’08” brings together world leading…

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Advertising spend online will increase (recession)

Good ol’ Forresters (from AdWeek): NEW YORK The looming economic downturn will inevitably lead to a decrease in ad spending, but marketers are likely to continue shifting money into social media, according to a new study. According to the Forrester Research report, marketer moves into areas like word of mouth, blogging and social networking will…

Facebook and cost of Advertising

AdNews asked a bunch of people this question: ( 21 September) Is Facebook Overhyped?Facebook has been described as the media sensation of 2007 and Rupert Murdoch laments its growing numbers against his own earlier social networking paradise, MySpace. Some believe advertisers should drop everything and get involved, but it is Facebook just another trendy site…

Baidu versus Google

Snippets from New York Times’ David Barboza article, courtesy of The Ledger Online: Today, Baidu has a market value of $3 billion and operates the fourth-most trafficked Web site in the world. And Baidu is doing what no other Internet company has been able to do: clobbering Google and Yahoo in its home market. But…

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