PDA: Sun Newspaper Ad
Quick, light post on the funny new The Sun ad – comparing the Sun newspaper (printed) to an iPhone or other PDA.
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Freemium Revenues: Social Media Business Podcast
We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free, how can you then charge for it? And what is free stuff anyway – marketing? advertising? A mugs game? If you offer some…
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Twitter Lists I Am On
I first started looking down the lists of lists, the Twitter lists list, to see if there were any that I had to remove myself from. One removes oneself from Twitter lists by blocking the person who created the list. Stands to reason. I thought I’d remove myself from any list like “bitch” or “annoying”,…
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Australia Toyota Yaris social media campaign Downfall
Toyota have chosen 5 or 6 agencies and have asked them to spend $15,000 each on a “social media marketing campaign”. Think “stunt” and you have a better idea of what they are talking about.. And while traditional media pitches means war to get content into banner ads, on TV and radio, when it comes…
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Media140 Sydney: Social Media Twitter & Journalism
I spoke at Media140 Sydney – I want to highlight some of the “arguments” used against social media by the panels, also focus on Everybody co-creating The Human Narrative and the diminishing role of journalists who take news from one part of the community and deliver it to another part: It’s not YOUR content. It’s…
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API Widget Economy: Social Media Business Podcast
Episode 3 focusses on monetizing APIs and looking at revenue streams from widgets. Companies that open their business databases and stream that data out, can have an army of hundreds of thousands (mostly) unpaid developers creating Facebook apps, iPhone apps and blog widgets to help sell their products and services. Web 3.0 is “little bits…
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Australia: Social Media Marketing Job at Commonwealth Bank
Commonwealth Bank are looking for a Social (Media) Marketing Manager – Any takers?
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COI: Cost of Inaction United Breaks Guitars
United Airlines broke a guitar. What ensued online was comprehensively a brand trashing and demonstrated what happens if you don’t pay attention to social media – even just monitoring it – it can cost your company $180,000,000.
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Good Game: ABC TV Show and online communities
ABC TV show sacks their host – excuse me, founding host – Jeremy Ray. In the old days, after a week of phone calls and letters to the station that would be the end of it. But now? In today’s social media climate? nuh uh. Jeremy gets online and says it’s cos he’s not a…
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