Big Brother in Second Life

From November originally Mercury newspaper, I think:

THE popular reality TV show Big Brother plans to expand into virtual reality with a new edition in the online world of Second Life, the Dutch unit of television programmer Endemol said today.

“Big Brother” to be launched in Second Life

Second Life is a three-dimensional virtual world with more than 1 million registered users and its own economy and currency. It was created by San Francisco-based Linden Lab.

Endemol will select 15 international Second Life contestants to spend at least eight hours a day inside a specially constructed glass-walled house for one month. As in the real-world version of Big Brother, the contestants will be voted off until only one remains.

The winner will receive a virtual island within Second Life, worth about US$1675.

Big Brother Second Life represents a fantastic opportunity to amass knowledge of the virtual world. In the future, we will use this experience to develop specific content for online communities,” said Endemol Netherlands Managing Director Paul Romer.

A number of real-world companies have entered Second Life in recent months, drawn by its rapid growth and large pool of tech-savvy consumers, including Toyota Motor Corp., Adidas AG and Sony BMG. Reuters Group Plc also recently launched its own news bureau in Second Life.

What is the difference between pixel avatars and Big Brother contestants anyway? I’m thinking of setting up a travel guide in Second Life to show marketing execs around: “here’s Reuters and Adidas and if you look to your left you’ll see Big Brother contestants -OMG! What ARE they doing? – oops avert your eyes” yeah, that sort of thing – and SilkCharm SacherTorte would probably get paid in Linden dollars. Heh.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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