Augmented Reality and Social Media Marketing

Gary Hayes has done an awesome job of putting the Business into social Augmented Reality. Augmented reality is where a device puts an overlay over the real world. E.g. view a scene through your mobile phone camera and additional bits and bobs pop up. Social Media Marketing meets Physical World.

16 Top Augmented Reality Business Models

There will be hundreds of business, and educational applications alongside the many 1st generation entertainment examples currently emerging. As usual the video game and porn industries are pioneering the research and development of the technology but we are about to see a plethora of more mundane utility & life enhancing applications about to swamp the market. Combine this with hundreds of space cadet ‘toys’ and viral fluff and we start to see the beginnings of a large industry. Of course the usual caveats apply but unlike say virtual worlds which suffered from too much early hype, these apps are much more accessible to anyone with a decent smart phone, up to date games console or computer with webcam – there is a big difference.

Click, then click ALL SIZES for full view: Augmented Reality Business Models by Gary Hayes

You really need to read the rest, to understand the huge implications this will have. Let me show you one of my fave videos – I’ve shown this a few times now at conferences:

Scary if you are an individual thinking about privacy – facial recognition software (now built into Mac software) will dob you in. But imagine for a moment all security cameras using this. You walk into a store and before you’ve picked out your first pair of shoes to try on, your phone buzzes and you have a tweet saying the store is following you on Twitter. Or a message inviting you to join their fan page. Ok not strictly augmented reality but it DOES remind me of Cory Doctorow’s Scroogled – the day Google turned Evil. All about Google taking over ‘net connected surveillance cameras, while storing your search profiles.



By the way, I think this sort of technology can be used for good as well as evil. I just find evil more fun.

Gary will be talking about augmented reality at Social Network and Online CollaborationOpens in a new tab. conference and also SPAAOpens in a new tab. both in November.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

15 thoughts on “Augmented Reality and Social Media Marketing

  1. #AugmentedReality and #SocialMedia #Marketing: http://bit.ly/5vG3O some implication of e.g. facial recognition software RT @SilkCharm

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