Fastcompany give you a URL and you upload a foto. You then ask friends, family and random stranger serial killers to click on your link. Prove how loved and popular you are. Here’s some tips: this article is not what you think it is.
Posted by Laurel Papworth at 9:12 am Tagged with: fastcompany, influence, influenceproject, Online Communities, reputation, social media, the influence project, trust, Twitter, viral
By adding an Amazon Bookshop to Wordpress I can earn a little money, recommend some cool books and look rather groovy. And it doesn’t cost me a thing but time! Online Community books you may enjoy…
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Posted by Laurel Papworth at 7:05 pm Tagged with: Online Communities
How to welcome newcomers to your online community and social network and the difference between a Visitor and a Newcomer. Using signup emails, and welcome landing pages to move the newcomer through the social network member cycle.
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Posted by Laurel Papworth at 5:41 pm Tagged with: joining, membership, newcomer, Online Communities, online community, signup email, social network, verification, visitor, welcome, welcome email
Public relations agencies will shift from managing clients to managing communities. The community will rely on them to bring them deals, and trial products, and fun campaigns. The PR people will embrace and love their new “client” and do great deals for them with Companies. PR people will enjoy this very much. And they’ll be happier and smilier for it. Heh.
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Posted by Laurel Papworth at 2:44 pm Tagged with: company, management, Online Communities, PR, public relations, publics, social media, Social Media Australia, social networks
GAMIFICATION of the Enterprise: Rewarding badges and points systems on your intranet – social scorecards – could be the turning point for turning your enterprise 2.0 systems from a thing of work to a thing of play. Foursquare becomes Social Work and all the better for it. And don’t be surprised if Facebook comes up with some kind of Facebook Credits/Work Game scorecard integration. If you are new to these concepts you might like Verified Accounts and Leadership Badges or, more likely, The Role of Leaderboards in Online Communities. Yesterday I attended the Sharepoint geekfest at The Hilton Sydney. I plonked Continue Reading…
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Posted by Laurel Papworth at 12:07 pm Tagged with: badges, Corporate, enterprise 2.0, enterprise media, foursquare, game, gamification, online communinities, Online Communities, points, social media, Social Media Australia, social networks
It’s a mistake when companies use social media to gain email addresses to do spam email marketing campaigns. No really, it is. Business realities? Don’t kid yourself…. A while ago, I joined a Ford Facebook campaign. You entered your name and contact details on Facebook to become a social media reviewer – get the car for the summer, write reviews on it etc. I entered the competition, I tweeted about my old Toyota Feroza breaking down (as a “hint hint”) and never heard another word back. Nothing, nada I don’t even know who won or why. Not a sausage back. Continue Reading…
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Posted by Laurel Papworth at 4:25 pm Tagged with: campaign, Facebook, Ford, Online Communities, social media, Social Media Australia, spam
This is a series of posts (one a day so another one tomorrow!) on mistakes companies make when using Twitter for business. Entering online communities is easy (mostly) but working effectively is hard. This series shows the mistake and (hopefully) the fix. This particular post is on Velocity and Timelines in Social Media. Optus, one of Australia’s main telecommunications carriers, have made a classic social media error: Social Media Timelines Opening a Twitter account to promote something on the day of the event is not giving enough time for building engagement before entering campaign mode. A common error by the Continue Reading…
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Posted by Laurel Papworth at 1:35 pm Tagged with: laurel papworth, mistakes, Online Communities, optus, optus_cebit, social media, Social Media Australia, social networks, timelines, timing, Twitter, user generated content
Facebook keeps changing around what is private and what is public in the default settings. But the crowd is smarter than the individual company so ReclaimPrivacy have tools for you. Also a diagram on private to public social networks. What will take Facebook’s place as the most secure, most protected, most private of sharing spaces online? Somewhere you can comfortably place the photos of the grandkids running around starkers at the beach? The New York Times had an interview with Facebook’s public policy executive, Elliot Schrage. Actually the New York Times crowdsourced the interview questions (collected 300) then presented them Continue Reading…
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Posted by Laurel Papworth at 12:37 pm Tagged with: diagram, Elliot Schrage, Facebook, laurel papworth, Online Communities, privacy, reclaim privacy, reclaimprivacy, settings, social media, social networks
May 152010
BP haven’t consulted the rest of the world on solutions for Deepwater Horizon Oil Spill. And there are a lot of innovation crowdsourced communities online. I checked: none had a project to find a solution for the oil spill. Some individual bloggers have gone ahead and asked their readers for a Oil Spill solution – and got a variety of answers from readers – but apparently BP aren’t listening. Perhaps BP might want to understand that by simply posting the need for a solution on a crowdsourced website, putting up a reward, and using a small part of their PR Continue Reading…
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Posted by Laurel Papworth at 2:13 pm Tagged with: BP, crowdsource, deepwater, horizon, kaggle, Michael J Evans, mjevans.com, oil spill, Online Communities, public relations, social media, social network, social networks
May 092010
The photo sharing social network Radar.net is shutting down and, thankfully, they have all undertaken all the key steps to do that sensitively and graciously. Remember, customers believe that social media sites belong to “them” the customer and for a % of your online community your exit strategy is going to destroy their friendships and their content. More in Social Media is Not An Experiment. By the way, I joined Radar in November 2007 and was impressed with their signup/verification/welcome email (a much missed proposition). Their shutdown process is equally commendable The steps to follow to shut down a social Continue Reading…
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Posted by Laurel Papworth at 11:00 am Tagged with: closing down, mobile, Online Communities, Radar.net, shut down, social media, social media sites, social networks, Tiny Pictures
I’m about to install and muck around with Open Atrium as an social network intranet product for a client. It’s based on social networking software Drupal, and is free to download: Open Atrium is completely customizable. If you want a feature that’s not on that list, you can add it yourself. Read the documentation, specifically the How to Build a Feature section, to find out how to do it. Blog: A classic blog for each group that has commenting, file attachments on both the post and comments, and granular notifications. Calendar: A calendar that lets you quickly add events, suck in iCal Continue Reading…
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Posted by Laurel Papworth at 10:19 am Tagged with: drupal, free, Online Communities, open atrium, OpenSource, social intranet, social network
Apr 242010
What would happen if you owned a newspaper but you asked your readers to do the distribution for you? The Washington Post has implemented the Social Graph from Facebook: Use your Facebook network on the Post Web site Note to readers: Today you will find a new home page feature, at the top right, that allows you to create a more personalized, social way to experience the news. We call it Network News. The new box highlights the washingtonpost.com articles, photos, blogs and other content most popular with Facebook users, who click a “Like” button to indicate their interest. The Continue Reading…
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Posted by Laurel Papworth at 9:24 pm Tagged with: digital footprint, Facebook, Media, news, newspapers, Online Communities, open graph, social networks, Washington Post
Journalists that raid social networks like Facebook and Twitter, not caring about community, will face a backlash. There is a difference between “exposing the truth” and straight out dirt digging by sourcing content from “open” discussions and taking it out of context to sell advertising. These teachers are suing a newspaper for printing private Facebook photos. A few months ago, I wrote about journoggers – and tried to highlight the difference between bloggers/twitterers (social network members) vs journalists simply using social media to source stories (not be truly a member), and how they behave differently: Participating in the online community… or Continue Reading…
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Posted by Laurel Papworth at 7:55 pm Tagged with: Facebook, newspaper, Online Communities, photos, Queensland, social media, Social Media Australia, social network, social networks, sue, teachers
Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. One, should we monetize other people’s activity? Two, how can Twitter make money? The first question is ethical – if money and currency is about a show of worth, a menu of value, then yes, we can monetize conversations and activities. Because if we don’t people have to find a way to show value themselves and that’s harder. Question two comes from Question one (in part) - if Twitter doesn’t find a way for us to show we value it, it will fold/go Continue Reading…
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Posted by Laurel Papworth at 4:15 pm Tagged with: ads, monetize, Online Communities, Premium, revenue, revenue streams, social media, Social Media Australia, social networks, sponsored, Twitter, user generated content
What is a cyberbully? Can adults really be bullied by pixels? Surely it’s a case of sticks and stones? Or should we speak up? Would you support a cyberbully by advertising on his site? Would you hire him to speak at your events or pay to attend events he is chairing? Or is this just “acceptable” competitive behaviour by someone who see’s himself as my competitor in the social media space? If you saw him bullying would you walk away, laugh at the ‘fun and games’, be too scared to get involved? I’ve structured this post with a List of Continue Reading…
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Posted by Laurel Papworth at 11:09 pm Tagged with: bully, bullying, cyberbully, cyberstalking, laurel papworth, mobile, mumbrella, Online Communities, social media, Social Media Australia, tim burrowes
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