COI: Cost of Inaction United Breaks Guitars Online Communities, social media, social networks Oct 302009 Where can i buy MathWorks PTC MathCAD 14 software visit Bshs 373 week 2 dq 2 Dave Carroll’s guitar got broken on a United plane flight. If you watched the video, you’ll know he got the run around before being told NO. So he wrote this song, recorded it, made a video and popped it up on YouTube. 3 million views within 10 days, 5 800,000 views now – and 36,500 ratings (5 out of 5), 22,700 comments. (Mashable) In Google search, just under 20 million returns for “United Breaks Guitars” (Google) Number one downloaded song on iTunes (Toronto Star) after only a week When I scanned through, BoingBoing, Mashable, The Huffington Post, and traditional media like the Telegraph (UK), Rolling Stone, LA Times, and Australia’s Crikey, Sydney Morning Herald, Brisbane Times, etc had picked up in the story. $180 million dollars lost in share price. (see later) http://best-college-essays.com/extended-essay-guide-english-a2 Extended essay guide english a2 Where to buy proDAD Heroglyph 4 Pro 64 bit software Stellar Phoenix iPod Recovery v2 MAC http://fnseep.org/How-to-buy-Autodesk-AutoCAD-2008-64-bit How to buy Autodesk AutoCAD 2008 64 bit go Where to buy Autodesk InfraWorks 2015 64 bit oem it’s borderline silly to suggest that a something like a cheeky web video could move such a prominent stock 10 percent. United is an enormous, struggling company, with a stock price that has been on a downward trend since last fall. In other words, it’s a typical airline stock.What do you think? Is there any way Carroll’s song could have cost United $180 million? What kind of damage did it do to United’s brand? How do you value bad PR like this? Read more at: http://www.huffingtonpost.com/2009/07/24/united-breaks-guitars-did_n_244357.html My response? Apple lost 4.6 billion dollars market cap when Engadget blogged something negative withing minutes of the blog post. Not exactly the same as a silly YouTube video but you can never be sure of the market… C.O.I – the cost of sitting there saying that social media is for people with too much time on their hands, and that no one need pay attention to Loser Generated Crap. A dangerous place to sit, indeed. Facebook Comments If you're new here, you may want to look at my online social media courses . Includes: Facebook Management, writing a social media Strategy, WordPress for corporate blogging, 5 steps for social media campaign, How to Do a social media audit and benchmark and How to Automate/Schedule social media (tools). Thanks for visiting! PS You can call me on +61432684992 or email email@example.comClick to share on Facebook (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Google+ (Opens in new window)Click to share on Twitter (Opens in new window) Related 14 Responses to “COI: Cost of Inaction United Breaks Guitars” Tom Rhoads says: October 30, 2009 at 12:09 pm COI: Cost of Inaction United Breaks Guitars | Laurel Papworth … http://bit.ly/2E5d8k Joi Murugavell says: October 30, 2009 at 1:09 pm RT @SilkCharm: how a YouTube video cost United Airlines $180 million http://bit.ly/4m45qC COI: Cost of Inaction of social media ThoughtBuzz says: October 30, 2009 at 2:36 pm Cost of Inaction cost 180 million $? http://bit.ly/1hscev Scott Ludwig says: October 30, 2009 at 7:04 pm RT @SilkCharm how a YouTube video cost United Airlines $180 million http://bit.ly/4m45qC Dr. Harish Kotadia says: October 30, 2009 at 8:07 pm COI: Cost of Inaction United Breaks Guitars http://bit.ly/23RMFG #sCRM #PR #marketing michellelamb says: October 30, 2009 at 8:32 pm how a YouTube vid cost United Air $180 million http://bit.ly/4m45qC COI: Cost of Inaction of social media = real world $$ (via @silkcharm) Marios Perdiou says: November 1, 2009 at 1:41 am RT @BostonRS: RT @SilkCharm how a passenger's YouTube video cost United Airlines $180 million http://bit.ly/4m45qC #SMROI #socialmedia Uncle Naked Head says: November 2, 2009 at 11:28 pm Cost of Inaction: United Breaks Guitar, Mad Man Makes Song and Posts to YouTube- Gets 3 Million Views in 10 Days. http://bit.ly/3scYFA Social media is not for interns | fusedlogic says: November 24, 2009 at 5:21 pm […] traded company to find out your stock “allegedly” lost $180 million dollars in value? The result of a song that went viral on Youtube. You didn’t see it coming because you were “too […] Tick Yes says: November 28, 2009 at 2:07 am RT @SilkCharm COI: Cost of Inaction United Breaks Guitars http://bit.ly/3scYFA Peter Applebaum says: November 28, 2009 at 12:05 pm Brilliant synopsis of a brilliant ‘customer fights back’ story, Laurel. Haven’t seen anything as creative & damning since Jonah Peretti took on Nike’s sweatshops in the early noughties. The major challenge for organisations is that their processes have been established to nullify / eradicate customised human intervention. Unfortunately for them, that’s what social media is all about. The aircraft carriers are starting to turn but it needs enlightened people at the helm. treks says: December 3, 2009 at 1:06 pm $180 millon dollar guitar 🙂 http://bit.ly/3RJDGz (via feedly) Financial Services and Social Media The Australian » Laurel Papworth @SilkCharm says: May 21, 2013 at 9:36 am […] your financial services/advisor is not using social media, sack them. The Cost of Inaction is too […] Morning roundup | weychi.com says: September 6, 2014 at 5:38 am […] “United Breaks Guitars”? The PR disaster for United that reportedly knocked $180 million off the airline’s capitalisation? (no I don’t take that number too seriously). Well, […] Sorry, the comment form is closed at this time.