Inside Outside and Round and Round

Lots and lots on the ‘net recently about Google Research into “Social- and Interactive-Television Applications Based on Real-Time Ambient-Audio Identification” and how we would feel about Google listening into our real-life arguments and offering ads for marriage counselling. Oh ok, I admit, I haven’t actually seen that particular point being made, but I’m sure someone…

Napster – Getting the Marketing Right (and Wrong)

Don’t you just love it when the world turns upsidedown? Napster dropped a bundle on a failed advertising campaign at the SuperBowl a week or two ago: Napster’s Super Bowl ad voted the biggest loser The RegisterNapster has been awarded the title of Super Bore by viewers ranking the advertisements from last night’s football championship.Napster’s…

The Business of Community

Tom Foremski has started a discussion on how big bad business is trying to cash in on online communities:It reminded me of my dislike for the term “community” because it is charged with an almost sacrosanct cultural meaning, to such an extent that it defies and discourages challenge. It is a revered word/term/concept and it…

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