Australia AdNews: Online communities and The Parent’s Jury customer advocacy

Remember when I was talking about consumer advocacy groups online and how organised they are? Here’s another example – from the same group, The Parent’s Jury: Parents condemn Shrek marketing SYDNEY: Kellogg, Arnott’s and SPC are among several junk food marketers accused of saturating the country’s supermarket shelves with Shrek the Third marketing paraphernalia this…

Australia: Social Networks impacting traditional Advertising

Hint: The poledancing bit is at the end, last paragraph.When I spoke about the ‘fourth’ sector impacting Not For Profits, I was mostly talking about people coming together in an informal yet organised way. Informal because they may not take the time to register an Organisation or have a Memorandum of Intent or whatever those…

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