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Enterprise: List of 40 Social Media Staff Guidelines

ByLaurel Papworth

Managing staff who participate in social networks. This list also includes policies called; Staff blogging policies, enterprise social network guidelines, Employee Blogging Policies, Staff engagement in online communities, and so on. I’ve done a few press (radio, print) interviews this week re: Telstra so I thought I should have another look at how Enterprise, Government,…

Gonzo marketing

ByLaurel Papworth

Homeland Stupidity? I’m really intrigued. Not so much by sites with cool and irreverent names, but by their Gonzo Marketing techniques (I loved that book). I should link to the author but do I pick his evil alter ego Rage Boy or his grown up *boring* Wired magazine, Cluetrain Manifesto editor link- guess which one…

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