It’s a mistake when companies use social media to gain email addresses to do spam email marketing campaigns. No really, it is. Business realities? Don’t kid yourself…. A while ago, I joined a Ford Facebook campaign. You entered your name and contact details on Facebook to become a social media reviewer – get the car […]
Freeview Fiasco and Robin Parkes interview
I’m always interested in Film and TV – and we had an interesting discussion the other night on the social network, Twitter about EPG (Electronic Program Guide). The sheer – and there’s no other word for it but ‘hatred‘ – people have for EPG abuses by TV stations was obvious. It seems that ALL the […]
Australia ROI: Investment and Revenue in Social Networks
I wrote a few paragraphs recently for The Venture Group newsletter – the pdfs from that issue are gone, but what I wrote seems to be popular. Note the top right: in the next years the market for web 2.0 companies will get standardized. It seems to me that investment companies really do want to […]
Advertising spend online will increase (recession)
Good ol’ Forresters (from AdWeek): NEW YORK The looming economic downturn will inevitably lead to a decrease in ad spending, but marketers are likely to continue shifting money into social media, according to a new study. According to the Forrester Research report, marketer moves into areas like word of mouth, blogging and social networking will […]
Toyota Flash online community wannabe
How Not To Build An Online Community???: Toyota’s MySpace Clone – It’s not just Disney.com that’s getting accused of trying to build a MySpace clone – Toyota rolled out a social network for Hybrid users yesterday that’s attracting the same comparisons. In truth, there aren’t many similarities – Toyota has created a mini-site, using 100% […]
