Mobile Social Network: Sprite Yard (Coca Cola)
Lots of chatter in online communities on this one – mostly from marketing people, not teens though: SPRITE PIONEERS NEW CONSUMER CONNECTIONS THROUGH MOBILE TECHNOLOGY The “Sprite Yard” is the first “community-to-go” that combines photo sharing, message board, planner, and digital downloads in one simple interface for mobile phones ATLANTA, June 6, 2007 – The…