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Tag: campaigns

Laws to Stop Customers and Voters from Doing #SocialMedia Activism Campaigns #TPP

Losing our communication rights. As voters and customers take over media creation and distribution through social media, they now have access to the same channels (audiences) that Corporate Marketing and Government PR have – which is why people can create awesome antimarketing and antiPr campaigns that activate large numbers of people to sign petitions, fundraise or change behaviours. Until the Australian Government stops it, that is. Here’s the proposed legal changes.

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PR in Global Economic Crunch

From Scobleizer TV Lots of interesting content in here. I’m particularly taken with their – admittedly a bit fluffy – overview of social currency and the value of a large following vs reach vs velocity to PR...

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About Laurel

Laurel Papworth aka SilkCharm connects with 6.8 million people through social media each month and has 11,000 online students studying social media with her. Laurel was named by Forbes Magazine in the Top 50 Social Media Influencers globally and has taught Facebook, Blogging etc at the University of Sydney for 10 years. Laurel: About and Online Courses

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