Ancient history? From Beacon to Cambridge Analytica, and Quantium. How Facebook and Twitter work with big data companies in Australia and beyond. In 2007 Facebook got into trouble for Beacon – I wrote about it at the time – a service that reported on your behaviours online and offline for “personalisation” purposes. From Beacon to Cambridge…
Facebook has recently launched a new version of F8 (their development platform) with Open Graph connectivity. You can now “Like” fanpages (instead of “Become a fan”) and with external sites like Pandora, if you “Like” the website (connect to it) you’ll get updates on music. This is basically Beacon in a new dress. For example,…
I always thought Beacon would work, it was just a bit too soon for some of the older bloggers, who kicked up a stink that Beacon couldn’t be turned off and the default option was “on”. Facebook, for a long time, didn’t remove it completely, they reset the default to private. Anyway, what was Beacon?…
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