Integrate online and offline communities for increased stickiness and retention While e-commerce itself continues to be a nebulous component for many companies, as the demise of so many e-tailing efforts in the past year or so certainly indicates, including the Internet and its Generation Y devotees in an online/offline, clicks-and-bricks marketing mix seems paramount. “I…
Translating the Bible into… SMS? ’nuff said (it IS Sunday). In da bginnin God cre8d da heavens & da earth. Da earth waz barren, wit no 4m of life.“We’re not selling a product, it’s the message that Jesus is still relevant today,” Mr Chant said. “It’s just being communicated in another method.” Article in The…
Now an offline community event that everyone should get to at least once – The Fes Festival of World Music. Welcome to the Fès Festival of World Sacred Music.Come live or rediscover these events that made of Fez and its Festival a place where blows a spirit of dialogue and sharing: the concerts of world…
I still love you Stratics even though I’m no longer wielding the banz0r stick, doing news reporting or appeasing devs. Stratics is The Massively Multiplayer Network site that hosts Ultima Online, EverQuest etc gaming portals. By providing a mature and friendly atmosphere within which both game Players and designers may freely interact in a positive…
Twas nearly enough to make us ban NNTP. Grr. Canter and Siegel wrote a book. This is a rather interesting quote on online communities, from ’94. …some starry-eyed individuals who access the Net think of Cyberspace as a community with rules, regulations and codes of behavior. Don’t you believe it! There is no community. …Along…
A wierd form of avatar, more AI than usual – not sure what to make of this one… No one has yet discovered the true potential of virtual personalities and bots, and our mission is to design tools which will help Bots achieve greater relevance in both the commercial and personal sectors. Capabilities such as…
… ‘cos the kiddies will make mincemeat out of you if you don’t get your online strategy right. Hey ho! How Marketers Target Kids Online A few online marketing strategies used to bombard kids with brand-related messages include: Words and images that make a Web site feel like a “place” or a “world” Friendly cartoon…
From Steve Garfield’s Video Blog: While walking the quaint streets of Nantucket I was approached by a reporter from The Inquirer and Mirror. She wanted to know of I’d be willing to answer a question about the Red Sox. Sure. Not a problem. Then I took out my camera to shoot some video of her.I…
Note: I’ve moved my blog here as my previous bloghost appears to be a morally bankrupt marketing company involved in cashing in on brandnames and bad faith use of domain names and goodness knows what else *sighs* you’d think with my background I’d not have fallen one of those. I have no patience for unethical…
End of content
End of content