Are you looking for an intensive social media course for advanced or professionals? Beyond the basics of Facebook and Twitter, this social media course takes you through writing a social media strategy, developing online community campaigns, running Facebook competitions, key influencer strategies for Bloggers and Twitterati, setting up social media monitoring dashboards, understanding the various algorithms […]
Senior Social Media Professional Training – August 2018
AUGUST 27TH-29TH 2018 SOCIAL MEDIA WORKSHOP, SYDNEY Australia. Are you looking for an intensive social media strategy and campaign course in Sydney Australia with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? This 3 Day Social Media course is a mix of lecture, group challenges and computer based exercises (bring […]
HR and #BigData – How LinkedIn Uses Data Research for Recruitment
HR and Big Data – How LinkedIn Uses Data Research. Microsoft said they bought LinkedIn for the data – such an interesting video on how LinkedIn intends to use the information we provide. Dear students (and workshop participants!) the LinkedIn Economic Graph is the equivalent of Facebook’s Social Graph and aims for these six pillars: […]
Facebook Subscriptions 2018 – Stop the Whining
What does Facebook Paid Subscriptions really mean? I don’t like my data being sold more than anyone but I recognise a free service has to monetise in some way. So offering ad-free Facebook subscriptions – which NO ONE will actually take at least long term – is an option. In most communities (bulletin boards, forums […]
Facebook Eavesdropping Patent and Congress Questions
Why does Facebook have patents to listen (eavesdrop) through the microphone for ambient sound if they are only using it for uploading your video? My live feed of the Congress hearings cut out right near the end, but did anyone ask these questions? Mr Zuckerberg Facebook submitted a patent 7 years ago to listen to […]
Cambridge Analytica vs Beacon – Facebook Australia Quantium
Ancient history? From Beacon to Cambridge Analytica, and Quantium. How Facebook and Twitter work with big data companies in Australia and beyond. In 2007 Facebook got into trouble for Beacon – I wrote about it at the time – a service that reported on your behaviours online and offline for “personalisation” purposes. From Beacon to Cambridge […]
5 Types of Content Calendar and Social Media Planning – Sydney Australia Course 2018
Here are the 5 types of social media planners you need. Depending on your organisation you may want different sections, different colour coding or completely different calendars: Most people know content calendars for social media. This is content YOUR create. Earned Attention. Social Media Outcome: Build Awareness Promotions is Bought Attention. Through ads or free ebooks […]
Facebook Course in Sydney 2018 – Workshop With Laurel Papworth
Just a quick note to say that there are a couple of spots left for the 2 Day Facebook Intensive Course in Sydney CBD in a few weeks. One person transferred to a later course and another one, well TBH I’m not sure what they are doing LOL. We’ll figure it out. Curriculum for the […]