HR and Big Data – How LinkedIn Uses Data Research. Microsoft said they bought LinkedIn for the data – such an interesting video on how LinkedIn intends to use the information we provide. Dear students (and workshop participants!) the LinkedIn Economic Graph is the equivalent of Facebook’s Social Graph and aims for these six pillars: […]
Facebook Subscriptions 2018 – Stop the Whining
What does Facebook Paid Subscriptions really mean? I don’t like my data being sold more than anyone but I recognise a free service has to monetise in some way. So offering ad-free Facebook subscriptions – which NO ONE will actually take at least long term – is an option. In most communities (bulletin boards, forums […]
Facebook Eavesdropping Patent and Congress Questions
Why does Facebook have patents to listen (eavesdrop) through the microphone for ambient sound if they are only using it for uploading your video? My live feed of the Congress hearings cut out right near the end, but did anyone ask these questions? Mr Zuckerberg Facebook submitted a patent 7 years ago to listen to […]
Cambridge Analytica vs Beacon – Facebook Australia Quantium
Ancient history? From Beacon to Cambridge Analytica, and Quantium. How Facebook and Twitter work with big data companies in Australia and beyond. In 2007 Facebook got into trouble for Beacon – I wrote about it at the time – a service that reported on your behaviours online and offline for “personalisation” purposes. From Beacon to Cambridge […]
5 Types of Content Calendar and Social Media Planning – Sydney Australia Course 2018
Here are the 5 types of social media planners you need. Depending on your organisation you may want different sections, different colour coding or completely different calendars: Most people know content calendars for social media. This is content YOUR create. Earned Attention. Social Media Outcome: Build Awareness Promotions is Bought Attention. Through ads or free ebooks […]
Facebook Course in Sydney 2018 – Workshop With Laurel Papworth
Just a quick note to say that there are a couple of spots left for the 2 Day Facebook Intensive Course in Sydney CBD in a few weeks. One person transferred to a later course and another one, well TBH I’m not sure what they are doing LOL. We’ll figure it out. Curriculum for the […]
Quick Social Media Planner and Course Planner #UdemyLive
SOCIAL MEDIA COURSE PLANNER Some time ago I showed my UdemyLive frankenplanner for online courses to another Udemy instructor and he LAUGHED *pouts* but I want to point out that “creative” people often need to write and create AWAY from the computer to plan properly (purely “functional” people may just use dot points in Notepad […]
Facebook Trialling Downvote Dislike Button 2018 Algorithm
How will the Facebook algorithm take into account Facebook post dislikes? After all there is already a sad and an angry response. Note that it is for public Facebook business page posts. Not rubbish your friends post up 😛 Here come the trolls. Facebook enabling Facebook Business Page Trolls? “Facebook is trialing a downvote button […]