Marketing and ChatGPT course Feb 2024 Sydney - thumbnail

AI For Executives and Senior Leaders

ByLaurel Papworth

Artificial workshop for executives on ChatGPT, Microsoft 365 Copilot and more. senior management strategy, ROI, resourcing etc.

Focussing on a whole-of-organisation approach for senior management and executives and C-Suite. From Return on Investment (RoI) to Cost of Inaction (CoI), developing a high level strategy, understanding current and (likely) future regulation of AI (model cards impact on business), through to AI as a mentor for Executives, and running AI inhouse (not technical, just highlighting opensource (or low cost) models that are private, Enterprise grade for commercial-use).

TL:DR AI for Executives

This executive-focused course offers a strategic overview of AI in your industry, tailored for CEOs and senior management. It covers key topics such as the comparison and application of ChatGPT and Microsoft 365 CoPilot in business settings, focusing on executive decision-making and enhancing business operations. The curriculum includes practical aspects like creating AI-powered presentations and integrating AI into organisational workflows. Crucially, it addresses privacy, confidentiality, and compliance with Australian regulations. The course also features interactive exercises to formulate and plan AI strategies, emphasising the economic impact of AI (ROI vs CoI) and the synergy between AI and staff to improve business efficiency.

AI for Senior Executives: Preparing the organisation for Artificial Intelligence

Transform your business landscape with our executive training course focused on generative AI technologies such as ChatGPT. This program is designed to empower senior leaders with the strategic insights necessary to harness the power of generative AI effectively across their organisation. Key areas of focus include:

  • Return on Investment: Understand how generative AI can drive revenue growth, reduce costs, and enhance efficiency across your operations.
  • Organisational Impact: Discover the transformative potential of generative AI in areas like content creation, customer interaction, and automated decision-making.
  • Reduce Risk as the world catches up with emergent tech. Understanding and mitigating the issues around AI in the business.
  • AI Strategy: Craft a tailored strategy for integrating generative AI that aligns with your specific business objectives.
  • Staffing Implications: Identify the evolving roles and skills your team needs to thrive in an AI-enhanced future.
  • Cost of Inaction: Learn about the competitive disadvantages of delaying the adoption of generative AI technologies.
  • Ethical Considerations: Address important ethical issues such as bias, transparency, and the use of data in generative AI applications.
  • Technology Infrastructure: Ensure your infrastructure is primed for the deployment and scaling of generative AI solutions.
  • Change Management: Facilitate the adoption of generative AI with the right cultural and procedural strategies.
  • Regulatory Compliance: Keep abreast of regulations that impact the deployment of generative AI in your industry.
  • Market Trends: Gain insight into how generative AI is reshaping industries and creating new opportunities for innovation.

Elevate your strategic capabilities and position your organisation at the forefront of the generative AI revolution.

Curriculum (can be bespoke)

  • Introduction to AI and structured prompting techniques – brief overview for executives.
  • Comparison of free GPT and ChatGPT Plus – risk and reward
  • Training AI on company documents for your industry or vertical (strategic not technical).
  • Where and for what? AI implementation across different departments in your organisation.
  • Exploration of AI’s role in executive management and decision-making; AI mentoring execs
  • Deep dive into privacy, confidentiality, and regulatory consideration such as they are in Australia currently.
  • ChatGPT vs MS 365 CoPilot for your Government department or businesses.
  • Creating executive presentations with PowerPoint Artificial Intelligence CoPilot (and similar)
  • Integrating MS 365 and CoPilot into organisational workflows 
  • Enhancing business systems with GPT-powered APIs ie. GPT in invoicing/finance. 
  • Interactive exercise on formulating an AI strategy for your whole-of-organisation (HR, CSR, and more). 
  • Running enterprise-grade LLMs in-house for data privacy (free and private on a laptop)
  • Group exercise reviews and strategic AI implementation planning.
  • Future directions, case studies, and the economics of AI: RoI vs. CoI. (Cost of Inaction, cost of no-AI)
  • Strategies for AI and staff to collaboratively enhance business operations.

Please note: if you are looking for a hands-on practical course in artificial intelligence, ChatGPT and Microsoft 365 Copilot, the foundation AI Is My Copilot may suit you better.

About Laurel Papworth

Laurel Papworth is one of Australia’s leading educators in artificial intelligence, with a special focus on practical, hands-on skills for business and government. She has taught AI applications for over 20 years, including 12 years at the University of Sydney and, until late 2025, offered her popular AI Is My CoPilot course through the Australian Institute of Management (AIM).

Today, Laurel specialises in teaching individuals and teams how to work effectively with tools like ChatGPT and Microsoft 365 Copilot, with a focus on structured prompting, workflow optimisation, and finetuning AI on organisational documents. Her background in decentralised economies and virtual communities—recognised by Forbes—informs her unique approach that blends social psychology with emerging tech.

She is also the host of The Alchemy of Innovation podcast and continues to lead both in-person and online workshops on AI, innovation, and future-of-work skills.

PRIVATE TRAINING:
To enquire about in-house workshops, team training, or AI sessions at your conference, please contact Laurel directly:
📞 0432 694 992
📧 pa@laurelpapworth.com

For public and private workshops Laurel’s Website.

Not ready to join a course? – watch my free videos!

About Laurel Papworth

Artificial Intelligence

Laurel has taught AI, algorithms and big data at University of Sydney, UWS, UTS, UoA, AFTRs, and Universities in Singapore, Portugal and Saudi Arabia and currently teaches AI at Australian Institute of Management.

Educator

CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Taught social media marketing at Uni of Sydney for 12 years. More Info

Clients

Laurel has consulted, mentored, spoken at conferences, run workshops and project managed clients including: Senators and Ministers (over 20 of them), Australia Parliament House, Westpac bank, Prime Minister of Malaysia, Royal House of Saud, multiple universities globally, NBC Universal Studios, Channel Ten Big Brother community, Ministry of Defence Singapore and more. Client List

Personally

Laurel has 22,000 online students. Laurel Papworth personally connects to 11 million followers online and has taught around 100,000 people in the last 10 years. Named by Forbes™ Magazine in the Top 50 Marketing Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media & Marketing bloggers (AdAge™) Testimonials