Advanced Social Media Intensive Course – Adelaide & Sydney Training

Are you looking for an intensive social media course for advanced or professionals? Beyond the basics of Facebook and Twitter, this social media course takes you through writing a social media strategy, developing online community campaigns, running Facebook competitions, key influencer strategies for Bloggers and Twitterati, setting up social media monitoring dashboards, understanding the various algorithms on Facebook and LinkedIn and so on. Please read on for the course curriculum.

[If you would like the course run inhouse (privately) please contact pa@laurelpapworth.com and if you prefer the online versions only please go to courses.laurelpapworth.com. See you there!]

Two to three times a year, I teach a social media intensive (Advanced Social Media for Social Media Managers) in Sydney or Adelaide. This course is normally only available privately (to Government, Corporate and Conferences) but a couple of times a year I open it up publicly. Small classes (8 people) and you get the course, lunch, internet, online courses (lifetime access) and workbooks (lifetime updates). For latest DATES please go to https://3day.laurelpapworth.com 

Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? This 3 Day Social Media course is a mix of lecture, group challenges and computer based exercises (bring your own laptop). Social Media Press Releases & Media Rooms for Bloggers and Twitterers, Social Media Campaign vs Strategy vs Tactics: Facebook Pages and Google Plus for Business and Twitter Tools including Measurement and Monitoring.  See Day by Day Schedule below to learn more. This course has been very popular for corporate organisations in Australia and in Singapore and is now being offered as a small class, publicly suitable for small to medium size businesses, consultants and hobbyists wanting indepth social media knowledge.

DOWNLOAD BROCHURE: This has some of the information included on this Event sheet but is in PDF format if you need to pass on to a boss or colleague.3 Day Social Media Intensive Workshop in Sydney.

This is the private 3 Day social media course by Laurel Papworth: this small class fills very quickly.  The next course will be around 3-4 months later. This course holds less than a dozen people and has been running for 9 years.

Prerequisites: While the first part of each session is for beginners, this workshop is fastpaced and very indepth. A Facebook personal profile and other social media profiles such as Twitter are assumed. Those who do not yet have any social media profiles online will have them set up by the end of the course, more advanced users will be building deeper engagement and conversations. Please also consider forwarding to a friend who might be interested?

PLEASE BRING YOUR LAPTOP: Don’t forget to bring the power supply.  

Lunch and light refreshments are included as part of the course.

Workshop Facilitator: Laurel was named by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. Author of Social Media Revenue, Laurel has consulted globally including with Singapore Government and Middle East Broadcasting, and in Australia, with Westpac, Sony, local, State and Federal Government. Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Since 2005, Laurel has been teaching online community management at the University of Sydney and she has been managing virtual communities since 1989. Laurel’s blog laurelpapworth.com has been named by AdAge in the Power150 media blogs worldwide and she is in the top 10 bloggers for Australia. More About Laurel.

Social Media Workshop Outline & Curriculum

Three Day Class for the Advanced Social Media Specialist

Modules over the Three Days with learning outcomes and takeaways.

The 7 steps of social media Engagement 

understanding social media from an organisational evolutionary perspective. The steps include:  developing Social Media Policies and Guidelines for Staff, Building Viral Engagement for promotion in social media sites,  Collaborating with Customers in building Social Products and Services. This segment takes you through all seven steps that most organisation evolve through and prepare for the next session on Nine Steps of a Social Media Strategy.

OUTCOME: Students will gain an understanding of the 7 Steps of Social Media Engagement.
Computer Based Session: Build a blog and social media press room with socmed press releases, blog and social objects.

Nine Steps of a Social Media Strategy.

Before you build a social media campaign, you need a strategy. This section takes the student through all nine steps of building a Strategy including: Psychographics and target audiences, Purpose and Values and determining why and what customers will follow on social media sites, Influencer and Blogger Relationship strategies – how to determine who will help promote your products online and how to encourage Twitter users, and bloggers and Facebook users to connect  with you and the other 7 steps. Two steps (campaign and diary) will be covered tomorrow in depth).

OUTCOME: Students will have enough information to work on their own 9 Step Social Media Strategy.
Computer Based Session:  Build a business hub on emergent social tools such as Google Plus and Pinterest and LinkedIn Business Pages.

5 step Social Media campaigns

Build a hub and spoke practical demonstration session to facilitate in-depth, community building conversations. This afternoon, The Five Steps of a social media campaign will cover from how to Monitor social media through the campaign lifecycle to brief introduction to Social Media Measurement (covered in more depth on Day THREE). No matter whether your campaign is to promote a product or service, to recruit new staff or to offer online customer service, these 5 steps are the way to effectively engage in social media.

OUTCOME: Students be able to build a 5 Step Social Media Campaign.
COMPUTER SESSION: Maximise Twitter account, and apps to schedule, measure effect of tweets, auto tweeting do’s and don’ts and tools.

Creating a Social Media Diary 

Learn the importance of a calendar for working with staff, creating social objects for conversations, FBO (Facebook Optimisation) and SMO (Social Media Optimisation). Understanding Facebook, Twitter, LinkedIn optimisation

Covers Content, Influencer, Engagement, Promotions, etc Calendars

OUTCOME: Students will gain a thorough understanding on how to create a Conversation Diary for better SEO, FBO and SMO rankings.
COMPUTER SESSION: Maximise Facebook Business Page and tools to ensure engagement and FBO

Measuring Social Media

Six Key Performance Indicators in  social media – The Return on Investment (ROI) and the Cost of Inaction (COI) figures. Six points of measurement from Circulation (number of followers) to Reach ( number of Shares) to Velocity, Sentiment and so on. We look in depth at tools and analyse statistics and bottom line figures in social media.

To Book A Ticket for Social Media Course

Please go to https://3day.laurelpapworth.com for uptodate course details, dates and tickets/pricing.

Contact

Please contact my assistant, on pa@laurelpapworth.com for direct debit information, testimonials or other queries.  Interested in other training?  Pinterest, Facebook, Twitter, Google Plus, Foursquare, 2 hour, 1/2 day and full day classes are available.  More social media courses here

Organisations, Government, Enterprise: This course can be run inhousetailored to your needs. Please email pa@laurelpapworth.com for dates and pricing or call Laurel on 0432684992 for more information.