What does Laurel do?  Good question! Here’s a showreel if you prefer to watch and have other people tell you:

Here’s the list:

Online Courses: Laurel has over 4,000 students online, studying social media with her. The list of both courses and students is growing every day!

Public workshops:  Laurel’s Public classes  are popular – particularly the Three Day Social Media Intensive. Also Facebook, Twitter, Google Plus, Pinterest etc for Business (computer and non computer based classes). Laurel also teaches social media at the University of Sydney and has done since 2005.USYD_cce_uni_sydney_course

Keynote Presentations: from Ad:Tech Tokyo to Academic conferences in Portugal to media conferences in Jeddah Saudi Arabia to Google conferences in California: speaking around the world on online communities, social media and social networking. Find out more about social media workshops and keynote presentations.

Facilitators: working with large Enterprises, small business, Government Departments and Not For Profits on developing online community strategies, campaigns and guidelines. From tactical How to Create a Conversation Diary to strategic Policies on Engagement there are workshops with staff and stakeholders to better manage KPIs and outcomes

Forbes Top 50 social media influencer keynotePress: Laurel has regular spots on ABC radio and often appears on Business and Entertainment TV programs talking about Google Plus, Facebook, Twitter and privacy and social change.

Author: Laurel is the author of a number of books including Social Networks and Crisis Communication and Social Media Revenue.

Consultancy on Social Media: contract work with clients who need mentoring and expert advice on social media, Facebook, Twitter, online community campaigns and how to deal with negative criticism online.

This page is for Conference Organisers who require a bio and photo for brochures, for The Press requesting interviews and for companies looking for an experienced International social media strategist based in the Australia or Asia area.

Interview with ABC Lateline Business and Ticky Fullerton


Short Bio

Laurel was named by Forbes Magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. She has consulted globally including with Singapore Government and Middle East Broadcasting, and in Australia, with Westpac, Sony, local, State and Federal Government. Laurel manages massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Since 2005, Laurel has been teaching online community management at the University of Sydney, Australian Film and TV School, Metro Film School  and she has been managing virtual communities since 1989. In the last few months Laurel has appeared on Finance Quarter, Lateline, 7:30 Report, Midday Report ABC, and in the Australian Financial Review, The Australian, Radio National and other media channels. AdAge named in the Top 150 Media Bloggers, and she is on Google’s Plus Recommended List

About Laurel Papworth

  • Laurel Papworth is a dynamic, fun presenter who has been creating and managing online communities for over 20 years
  • Forbes Magazine named Laurel in the 50 Most Influential in Social Media globally
  • Marketing Magazine named Laurel Papworth “Head of Industry, Social Media” for Australia
  • AdAge named Laurel in the Power150 bloggers globally, and named Laurel in the “most influential 50 women on Twitter”.
  • CEO and Founder setting up online communities on forums, Facebook etc and managing them including Everquest, Ultima Online, Westpac Bank, Junior Masterchef TV show, Middle East Broadcasting (women’s online community), Singapore Military, journalists with The Australian newspaper
  • been running virtual online communities since the late 1980’s including virtual worlds and forums
  • teaches workshops on online community management, social media press releases, Facebook marketing, increasing your Twitter reach, and socia media monitoring and measurement to Governments, Corporations, small business and not for profits in Australia, New Zealand, Asia and Middle East.
  • teaches or has taught over a number of years at Uni of Sydney (2005), Australian Film TV and Radio School, UWSYD, Metro Film School on social media and social entertainment and online community marketing and communications.
  • the author of Social Media Monetization and other books on social media and online community management including one that has been translated into Thai by the Thai Government.
  • Has a level 85 Fire Mage in World of Warcraft and can often be found there running screaming from monsters.

Headshot for Brochure

Laurel Papworth headshot for conference brochure

Feel free to crop it: Click photo for other sizes


My courses at computer based workshops e.g. social media marketing campaign course and University of Sydney courses. Conferences I am speaking at this year include Connectnow.

Please contact Laurel on 0432684992 (+61 432684992) or email: laurel (at)

Laurel on Twitter Laurel on Facebook Laurel on LinkedIn RSS subscribe

Follow me on or add me on Facebook or LinkedIn.


Laurel is a social media educator as well as managing large online communities. contains information on speaking, training and consulting in Social Media and Laurel Papworth has been named Head of the Social Media Industry by Marketing Magazine and a global Social Media Influencer (Top 50) by Forbes Magazine.  She has been creating and managing online communities for over 20 years, including Social TV (Big Brother, Idol and Junior Masterchef), Online Games (including Ultima Online) and 1980s communities (Usenet and IRC). Laurel has developed and facilitated Social Media Strategies with Sony Australasia (Film & Games), ABC TV and Radio, Channel 10, Screen Australia, SBS TV, Singapore Government, Middle East Broadcasting (Saudi Arabia), Westpac and PR and Marketing Agencies in Australia and Asia.

Laurel has a popular iTunes podcast called Social Media Business and has written and published articles and books on social media revenue and monetization. Her site is number 5 in Australia (B&T Magazine) and is in the Top 150 Media/Marketing blogs in the world according to global AdAge USA. Laurel has taught social media marketing courses since 2005, consulting on blog, Facebook and Twitter courses to entertainment, business and Government around the world, as well as keynoting at international conferences on social media.  Laurel also teaches social media courses at the University of Sydney, Australian Film Television and Radio School and Metro Screen.


Laurel consults at executive level and facilitates strategic workshops on the impact of social networks on industry sectors, teaches marketing, blogging and social media courses for companies and runs workshops for small and home business on behalf of the Australian Government. Click here for Testimonials .


Laurel has consulted with a substantial number of companies, not for profits and government departments in Australia, Asia and Middle Eastincluding:

Telecom New Zealand, Middle East Broadcasting (Dubai/Saudi Arabia), Singapore Ministry of Defence, Fairfax: RSVP Dating Community, Sony Corporation, Universal McCann Erickson WorldWide, CHANNEL TEN: including Australian Idol community, Sulake: Makers of Habbo, Macquarie Leisure, Macquarie Media, New Holland Publishing, Australasian, Performing Right Association (APRA), Peoplebrowsr, unsigned bands community, Screen Producers Association of Australia (SPAA), Australian Conservation Foundation, Australian Businesswomens’ Network, Pink Sofa online community, ABC Australia, National Archives of Australia (gov), The Australia Council, Department of State and Regional Development (gov), Deparment of Education, Department of Primary Industry (gov), Australian Film Television and Radio School (edu), University of Sydney (edu, public), University of Western Sydney (edu, Masters program).

CROSS MEDIA, Online Media

Laurel also mentors TV and Film social network projects at the Australian Film and Television School as well as teaching Marketing and blogging courses at the University of Sydney, and has taught Social Media as part of a Masters of Convergent Media at the University of Western Sydney. She currently runs workshops in Singapore, Shanghai and Malaysia with government and media companies on innovation and cross media.


Laurel Papworth has been involved in social networks online since 1989, when she ran a media Usenet newsgroup and an IRC chat channel. Since then, Laurel has worked with gaming sites (official communities for Everquest and Ultima Online, amongst others), technical developer, health and media communities. At an Enterprise level, Laurel was involved with digitising Fairfax (Sydney Morning Herald) in the early ’90s, established Convergent Media at Optus in the late ’90s and enterprise communities of practice for Cisco Systems in Asia (2000’s). She currently consults worldwide for Channel Ten Australian Idol, Sulake (makers of Habbo) Finland and recently (March 2008) finished a week of keynotes and workshops in Saudi Arabia teaching Arabic women how to blog. Laurel consults privately but also teaches Facebook, blogs and Marketing at the University of Sydney (for the last 3 years) and social media courses throughout Singapore, Kuala Lumpur and Shanghai.

Upcoming conference presentations and workshops are here.


  • Joanna Dinning

    Reply Reply June 6, 2011

    Hi Laurel.
    I am trying to register for the social media course on 23 June in Sydney.
    I am being sent from work so need an invoice so they can pay. I can’t seem to register without paying upfront. Can you please assist me with an invoice to Waverley Council or let me know what I have to do to get this happening.
    Thanks for your help in this.

    • Laurel Papworth

      Reply Reply June 8, 2011

      Hi Joanna, you can select “Direct Debit” and the system sends you an Tax Invoice. Please send an email if that doesn’t work. But it should! :)

  • Risto Siljanoski

    Reply Reply July 24, 2011

    After reading about Laurel Papworth dark world looks brighter
    Risto Siljanoski

  • David Ellis

    Reply Reply September 4, 2011

    Hi Laurel,

    I am a lecturer in Technology Education at Southern Cross University. I am setting up a group of social media experts. I would love to have you join us! Dave

  • Consuelo Ferrada

    Reply Reply October 14, 2011

    Hi Laurel,
    I just sent you an email regarding a research in the use of social media in public health in NSW.
    It would be great to have your help.
    Thank you very much
    Consuelo Ferrada

  • Peter Campbell

    Reply Reply November 30, 2011

    Hi Laurel,

    Thank you for the very interesting Social Media presentation you made yesterday at the StoryLabs seminar. As you covered some very important topics in quite specific detail, which was difficult to take legible notes as well as listen, I wondered if you could possibly direct me to where I might get a copy of your presentation information please?

    Best regards
    Peter Campbell
    Accent Film Entertainment

  • Mike O'Flynn

    Reply Reply March 6, 2012

    Hi Laurel,

    I am a 66 year old OUA student and I plan to present a paper on Australian Seniors use of the Internet, as part of Internet Communities and Social Networks (–net204-2012) at Curtin University. I have a couple of requests if you please.
    1. You are doing a presentation for the City of Sydney on “social media … for seniors”, sadly I will not be able to attend, could I please request a copy of your paper. Full recognition for it as source will be given.
    2. I would be delighted if when the online conference is on, you were to visit it and share your experiences with other conference attendees.

    Regards and thanks in advance,

  • Kristina Kaine

    Reply Reply August 31, 2012

    I am trying to understand how Charlotte Dawson could have a breakdown because she used twitter. I find this phenomenon bizarre. As I read about this I also read your comments which alarmed me. What is the impact of naming some human beings “trolls”? In your work do you seek to attract the attention of only some human beings? – the non-trolls? I would be interested in your comments about this.

  • Kaye Holder

    Reply Reply June 27, 2014

    Hi Laurel, attended your Social Media (Social Engagement Strategies) course today. Terrific. A hell of a lot to take in but so insightful and engaging! Thanks.

  • Caroline McLeod

    Reply Reply May 20, 2015

    Hi Laurel

    I am contacting you to see if you would be interested in running workshops in social media / marketing at Marrickville Library.


  • Dianne East

    Reply Reply August 14, 2015

    Hi Laurel,

    I am a consultant with the People practice of a global HR and Payroll software and services solution company, Presence of IT.

    We are currently strengthening our People practice with internal and external relaunch plans to provide our customers with a more holistic service offering when implementing cloud people solutions.

    There are a number of us attending AHRI in Melbourne the week commencing 24 August. We were thinking of hosting an exclusive client dinner or breakfast during the week of AHRI in MEL, targeted at HRD/C-level executives. We were thinking the topic would be the ‘evolving role of social collaboration in the future workplace’ and the format would be an intimate (10 clients/prospects), hosted, round table, conversation-style dinner where people would have access to an external thought leader/s + our internal thought leaders and People service offerings.

    I immediately thought of you, since your workshop and experience caught my attention on the AHRI website agenda.

    I know it is short notice, but I wondered if you were available and interested in collaborating with us for some interesting conversation in Melbourne. We will make sure the venue and food are great as well!!! We are looking at Thursday 27 August for breakfast or dinner at the moment.

    What do you think Laurel – are you interested in joining us?

    Dianne East
    m. 0418 166 543

  • Ivan Schwartz

    Reply Reply October 28, 2015

    Notwithstanding the proliferation of social media in our every-day lives, there are few examples that we have identified where NFP/Charities have actively engaged their supporters in active discussion utilising the power of the Net. This is central to the Imagine Foundation’s offering to participating causes, enabling supporters to immerse themselves in their cause, thereby become aligned with the values and achievements that drive these. We have divided the Content Moderation process into three distinct components:
    a) Setting the scene…
    b) Defining the Cause…
    c) Managing the Continuum…
    A: Setting the scene
    • What is the background of the individual project for which we seek support?

    B: Defining the Cause
    • What impact will its funding have?
    • What is the fundraising budget?

    C: Managing the Continuum
    Utilising the power of social networks, donors will be entitled to:
    • Become part of en engaged community of common interest and purpose
    • Project updates so that they can track progress…
    • Participate in Forums hosted by experts in the field…
    • Gain access to relevant content (articles, videos, interviews etc) that may be of interest…
    • Engage their personal networks in supporting the cause…

    The Brief:
    We believe that the time allocation will be as follows:
    • Preliminary: 2 – 3 days to complete (a) and (b) above.
    • Ongoing: 1 day per week to complete (c) above.

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