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5 Facebook Page Tips for Event Planners and Conference Organisers #EventProfs


What are the 5 main tips for Facebook Page algorithms, hashtags, cover photos, target audiences etc for event managers and conference organisers? I’m glad you asked 🙂

More Social Media resources for EventPlanners: https://events.laurelpapworth.com

Target Audience: EventProfs with an interest in Social Media and Facebook Page Admins

This lecture (series) is for EventProfs:

  • Work for NonProfit, Gov, Business as a marketing event coordinator or similar
  • Work for a Conference or Event Management Company organising conferences
  • Social Media Professional managing Pages for clients with events and festivals etc

Video is 11 mins long.

Summary for Event Managers of 5 Facebook Tips for Event Professionals:

What are the 5 main tips for Facebook Page algorithms, hashtags, cover photos, target audiences etc for event managers and conference organisers? I’m glad you asked 🙂 More Social Media resources for EventPlanners: https://events.laurelpapworth.com

In under 12 minutes we’ll talk about 5 Key Tips for Event Professionals and Conference Marketers with Social Media:

1Facebook Core Audiences for Conferences1:06
2Content vs Promotions for EventProfs2:39
3Importance of Cover Photos for Conferences2:24
4How often should you post on Facebook for Events?4:43
5Key Influencers for Event and Conference Marketing6:42
6 Summary [OUTTAKES for giggles? 11:25 + Resources]9:24
  • *1 Facebook Core Audiences – how Facebook decides which Customer Avatar/Persona will see your event content and which won’t. 1:06
  • *2 Content vs Promotions. Be the Industry Magazine (not the Ad. ) Jab Jab Jab right Hook by @Garyvee across Facebook, Instagram and beyond 2:39
  • * 3 Facebook Cover Photos – changing your cover photo is like changing the cover of your magazine(hint: at least once a month and try CANVA) 2:24
  • *4 How *often* should you post on Facebook as a social media manager for events? Content Calendar tip 4:43
  • *5 Collaborating with *Key Influencers* for the Event and *Hashtags* for the Event Industry. Includes a list of Hashtag tools that event managers and conference organisers can use. 6:42
  • *PLUS: Summary 9:24 and OUTTAKES for giggles? 11:25
  • Bonus: list of social media scheduling tools as well as the list of hashtag tools.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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