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Lecture 1: Social Media Strategy for Government

This social media lectures series is for social media managers that work with Senators, Ministers of Parliament, Local Government and Councils and other Government organisations.

Topics: Step by Step social media strategy for Government Lecture:

  • Step 1: Core Audiences on Social Media (target audiences) for Government 00:37
  • Step 2: Match Purpose and Values between Local Government/Council and stakeholders. 02:48
  • Step 3: Social Spaces – which social media platforms should your Council social media strategy cover? 03:57
  • Step 4: Social Media Influencers and Hashtags for social distribution on Government campaigns 05:54
  • Step 5: Covering Social Media Campaigns and planned activities for Government 08:40
  • Step 6: Creating different kinds of social media diaries: content, engagement, influencer etc. 11:05
  • Step 7 Creating a “Voice” for social media and the different core audiences (stakeholders) 12:06
  • Step 8 leveraging Rituals and Rites of passage in a social media framework for local government and councils. 14:49
  • Step 9: integrating social media with the council website with local government EDMs (email newsletters) as well as incorporating Comms strategy, Employer branding, Crisis Comms etc. 16:48
  • Step 10 or Optional – Future Directions covered? eg social media and #BigData​ or Council and Direct Democracy? 18:25

If you join me in private workshops and tutorials, materials including links to Facebook, Instagram etc data research will be included.

Social Media Marketing Strategy for Government, Councils, politicians playlists:

COMMENTS: You can join me in the discussion on the Facebook LivestreamOpens in a new tab., the YouTube LivestreamOpens in a new tab.The Twitter (Periscope) LivestreamOpens in a new tab. and the LinkedIn LivestreamOpens in a new tab. and I stream on my personal FacebookOpens in a new tab. if you just want to follow me there. MONDAY 10:45 AM Sydney Time is Social Media NEWS and Thursdays 1pm Sydney time is the Social Media LECTURE series. Unless I change my schedule in which case look for the updates 😛 xxxxx Laurel

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.