Computer based social media classes on how to use Twitter, Facebook fanpages, setting them up and also blogging and rss readers and so on.
Laurel Papworth teaches social network, social media and online community courses. Public courses are available- see links below – or training can be brought in house to your computer lab, or (without computers) to your boardroom or training room.
Customer Service – not Marketing, not P.R., not anyone else – should be handling the online community relationship with your customers. Or, if you have a technical product/service, it’s technical support, or helpdesk. Surely that’s obvious? Yes? No?I laid out different community manager roles in this post, and have talked about customer service running social networks before, but it bears explaining in more detail. Marketing are trained to observe the customer. Not the individuals but the demographic. When was the last time a marketing person got back to a focus group member and told them how they were going to Continue Reading…