The Business of Social Media, Online Communities & Social Networks
From the monthly archives:
There seems to be some confusion out there in pixel-land. A Portal means a Door. A door is not a place to hang around, it is a gateway to somewhere else. Portals do not count their visitors in terms of stickiness, but in click-throughs. You click to go through the door to somewhere else.
Which is [...]
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Blogger has been causing me grief so I need a test case to see if the error has gone. FreePatentsOnline has a list of crazy patents:
4202456Toy utilizing used, discardable items such as bottle caps and beverage cansMaking building blocks out of bottle caps? Sounds like a good way to cut yourself. OK, stupid invention. That’s [...]
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…I heard that Reeltime.tv was also a Perth based company (see prev. post). Probably the remoteness of it all. However checking reeltime.tv website they list only a Melb and Syd address. So without naming names *points a finger at the bloke from PBL* someone must’ve got it wrong the other night!
Lachlan Murdoch buys [...]
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Every Woman is a trade publication for nurses. Here’s MediaPost evaluation of it:
With a tagline of “Your prescription for healthy living,” Every Woman tries to milk its one big point of difference from other titles. Almost every article is written by nurses instead of journalists. The diagnosis: it’s an approach that doesn’t entirely work.
For example, [...]
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The New York Times tried to block British subscribers from reading online articles about the airline terror suspects due to British court laws. It won’t work because there’s waaaaay too many aggregators blogging on about this stuff. Plus, of course, The Cloak can hide your identity and therefore give you anonymous access – they have [...]
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Overtures of Philip K. Dick I believe:
Continuing what’s becoming a Springwise theme, another brand has popped up in the virtual realm of Second Life. This time it’s Telus, Canada’s second largest telco, who opened a store in the sim of Shinda last week. Telus is both the first major Canadian corporation, and the first major [...]
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Recently I read an extract about the launch of an integrated TV show (might’ve been IPTV) that had user generated content and placed the community first and acknowledged the TV aspect as the loss leader. It was huge community and I think coming out of Europe. Anyone know of it? I’ve lost the article/bookmark/email or [...]
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I don’t usually do ads on my blog – its disrespectful to you, dear reader – except to advertise my own public speaking and courses, of course. Then I blog on with flagrant disregard. But anywho, I just got an email pointing out this cool sorta-Aussie store called Remo. It was in response to my [...]
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I’ve been around online communities since the late ’80s. I don’t stay with the same community – they die, get reborn elsewhere or I change my tastes and needs. But once the power of the community becomes obvious, you don’t go back. It’s like saying talking pictures are just a fad. Here’s an article about [...]
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Tomorrow night, Mike Walsh is chatting with Martin Dalgleish at CBD in the city.
MARTIN DALGLEISH, CEO Convergent Media, PBL will be our guest speaker joining Mike Walsh on the couch on the 30th August at the CBD Hotel.Reporting directly to the CEO of PBL, Martin is accountable for maximising PBL’s position in convergent and new [...]
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First Try by Geriatric1927 is an example of standard YouTube fare – in the sense that nothing is standard, unless its the poor-yet-strangely-acceptable quality of the camera work and editing.
I find it intriguing that YouTube is pushing the Post a Video Response option. Not just text comments. Create a video as dialogue. Very [...]
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Laurel has been creating and managing virtual communities for 20 years, teaching social media for the last 5 years and was named Industry Head, Social Media by Marketing Magazine (Australia) in 2010. Number #4 Women blogger in Australia. More on the About page if interested.
, Peter Scott: Thanks for the tips from the morning show [TV] this... 
, ecomunidades: Twitter: Block list and Who I block on Twitter: Scott... , THGBusiness: Twitter: Block list and Who I block on Twitter: Scott... , searchtempo: Twitter: Block list and Who I block on Twitter: Scott... , SilkCharm: Twitter: Block list and Who I block on Twitter | Laurel... , journo not blogger: I’m sure there’s a good explantation... 
, Tim Hanlon: I think you might need to work on your definition of... , jaikalimaa: @socialmediapsy Oscars forray into SNS... , jasonkapler: Holy shrinking audience Oscar! Read this post by Laurel... 
, Madeleine Hetherton: Hello, do you run any courses in Wordpress... 
