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YouTube appoints a marketing Director


I didn’t know they didn’t already have one…

YouTube has appointed Chris Di Cesare as its first director of marketing.

Formerly director of creative marketing at Microsoft, Di Cesare will report directly to Chad Huley, co-founder of YouTube.

The marketing executive moved to the video-sharing site two months ago having spent 12 years at Microsoft, but the move has only just been made public.

At Microsoft Di Cesare was key to the launch of the Xbox, Xbox 360 and Halo 3.

YouTube, which was acquired by Google in October 2006, was named in September as one of the top ten coolest brands in the UK by the annual Cool Brands poll (NMA, 20.09.07). (from NMA)

Oh goody, now they might be successful. *tongue in cheek*

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Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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