TED Talks: Malcolm Gladwell and universals vs variables

Malcolm Gladwell wrote The Tipping Point and Blink. I liked both books and don’t care what people are currently saying about The Tipping Point. This video covers three points re: Howard Muscowitz work in the 1970’s:Don’t ask, Measure. People won’t say they want weak milky coffee, (75%) they always say dark rich hearty roast. I…

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