Business Week always writes such interesting articles: Social Media Will Change Your Business Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up…or catch you later That month, May 2005, is when NeoPets was sold to Viacom/Nickleodeon, 70 million kids online, more stickability than Facebook….
Harvard Medical School doctors go online (from the Boston Globe): Harvard Medical School physicians will begin blogging under a new agreement with Gather.com, a social networking site for adults. Harvard Health Publications, which provides content from the medical school, announced last week that it is launching 35 online communities focusing on different chronic conditions, including…
I spoke at a conference last year about Gonzo Marketing and the move towards underwriting online communities rather than online advertising to static portals as branding model. Here’s a community around supporting people with diabetes in New Zealand. Renima Malhotra and Dr Rosemary Stockdale. Online support for diabetes sufferers The thousands of New Zealanders with…
One area I believe that online communities can really, really make a difference is with parents who are struggling with sick kids. Being up in the middle of the night, worrying and then being able to get online and chat/post about your concerns with other parents who are also up in the night worrying helps…
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