Ingame advertising platform

Demonware announces targeted ingame advertising solutions:

The Dynamic Network Advertising (DNA) platform has been created to satisfy growing industry demands for precise, individually tailored advertising solutions, targeting a specific audience through the analysis of multiplayer gaming habits, player profiles and associated data

About time! It actually annoys me to see *fake* billboards in City of Heroes and There.com. Why advertise some non-existent restaurant or shopping mall when it would be kinda cool to see a Nike ad? Well, one that was context sensitive and didn’t disrupt the immersive world experience. Like the World of Warcraft ads in China I guess. I really trooly like them.

Ya know, the advertising agencies really missed the boat after TV. They simply never got to grips with our entertainment choices – videos, dvds, cds, console games, PC games, its a wonder there is an advertising industry left. What? you don’t like the idea of product placement in MMORPGs? Post here and tell me why – and it had better be a good reason!

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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