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Advertising spend online will increase (recession)

Good ol’ Forresters (from AdWeek): NEW YORK The looming economic downturn will inevitably lead to a decrease in ad spending, but marketers are likely to continue shifting money into social media, according to a new study. According to the Forrester Research report, marketer moves into areas like word of mouth, blogging and social networking will…

TV: Joost and the Advertisers

The picture has nothing to do with anything, I just thought it was funny. 😛Latest Joost press release in all it’s glory: Advertising innovators embrace Joost™ Thirty-two blue-chip advertisers on board for launch New York – April 26, 2007 – Joost™, the world’s first broadcast-quality Internet television service, today announced that it has signed 32…

Inside Outside and Round and Round

Lots and lots on the ‘net recently about Google Research into “Social- and Interactive-Television Applications Based on Real-Time Ambient-Audio Identification” and how we would feel about Google listening into our real-life arguments and offering ads for marriage counselling. Oh ok, I admit, I haven’t actually seen that particular point being made, but I’m sure someone…

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