Customer Advertising: Shop, Buy, Publish – Blippy vs Facebook

I always thought Beacon would work, it was just a bit too soon for some of the older bloggers, who kicked up a stink that Beacon couldn’t be turned off and the default option was “on”.  Facebook, for a long time, didn’t remove it completely, they reset the default to private. Anyway, what was Beacon?…

Steven Noble to Forrester Research

Google find Steven’s Facebook photo first… Industry moves afoot, dear Watson! My primary responsibilities will be writing reports, fielding client inquiries and delivering consulting engagements. In my research, I will write for interactive marketing professionals in particular as well as marketing and strategy decision makers in general. Research topics will range from the Australian interactive…

ROI on social networks and online retail sales

Still playing traditional marketing numbers games, this mob (from technology news daily: JupiterResearch has found that despite the growth of social networks and online communities, they have little effect on influencing online retail sales. Outlined in a new report, “US Retail Consumer Survey, 2007,” social and community sites are only driving about 12 percent of…

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