Business 2.0 and social networks: IDC paper

ByLaurel Papworth

Another paper for you. I know how you love them. Correction: I know that you know how much the C-level execs expect you to come up with the stats and ‘authoritative’ quotes. So here ya go, from IDC: Typical Reason Why Companies Deploy Social Networks Customer•Increase Web traffic with persistent engagement•Drive marketing leverage by provoking…

Australia: voiceanddata.com.au interview: – Whirlpool.net.au

ByLaurel Papworth

I did an interview with Andrew Collins for voiceanddata.com.au a while ago. Just found it today. I really need to set that Yahoo pipes thing up properly for my name – Google Alerts sucks. In the interview, I talked about the impact of anti-marketing by customers on companies.: Social networks strategist Laurel Papworth also agrees,…

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