Tag: Cadbury Schweppes

Social Networks: Australian Idol

While it’ s not necessary to have a compelling context, when you do, it sure does help drive both online and offline loyalty to a media property: Australian Idol packs online punchSYDNEY: Network Ten’s Australian Idol is...

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TV Future – real?

I shouldn’t have been such a smartypants in the last post- a few minutes ago on TechCrunch: I’ve just joined the “NewTube” media call with NBC Universal CEO Jeff Zucker and News Corp. COO Peter Chernin. Notes to follow....

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About Laurel

Laurel Papworth aka SilkCharm connects with 6.8 million people through social media each month and has 11,000 online students studying social media with her. Laurel was named by Forbes Magazine in the Top 50 Social Media Influencers globally and has taught Facebook, Blogging etc at the University of Sydney for 10 years. Laurel: About and Online Courses